Internet Marketing in Business Essay

Learning Outcomes1. Know what role net merchandise has within a modern selling context 2. Understand the benefits of network selling to customers 3. Understand the opportunities offered to carees by cyberspace merchandising 4. Understand the ch all(prenominal)enges face by businesses victimization earnings market This assignment is my own work. If I have worked with someone else or have received help I have shown this clearly in my work. I have given references for all quotations and materials from the work of other people.Student signature.. Date .Marking Criteria sort outCriteria to be metP1 pull back the role internet merchandise has within a modern marketing context P2 calculate how selected presidential terms use internet marketing P3 explain the benefits to customers of a business using internet marketing P4 describe the benefits and opportunities to the business of using internet marketing within the marketing commix of a selected business P5 explain how inter net marketing has made a selected business more efficient, effective and successful P6 explain the challenges of globalisation face a selectedbusiness when using the internet as a marketing toolMeritCriteria to be metM1 examine the benefits of internet marketing to customersM2 analyse the marketing opportunities and challenges faced by a selected business when using internet marketingDistinctionCriteria to be metD1 evaluate the effectiveness of internet marketing in meeting customer needs for a selected business enter English SkillsEmbedded Maths SkillsSpeaking and listening make a moldof contri furtherions to discussions and makeeffective birthations in a wide rangeof contexts (giving presentations).Writing write documents, including extended writing pieces, communicating in set upion, ideas and opinions, effectively and persuasively (writing reports).Interpretation of numerical dataProduction of charts and tables from dataIntra/Extrapolation of data to parvenue situationsC reation of case studiesThe Scenario1. You get out work in teams of three (maximum) people. functional individually isallowed. 2. Each member of the team will keep a reflective diary logging their input into the team work which will be presented alongside their evidence at the end of the assignment. 3. Your team is acting as a consultancy for a business which is considering expanding their trading operations online. Your coursework will inhabit of the advice that you give this company. 4. Your will make FOUR pitches to this company, addressing the in doion required in the following briefs. 5. The format of the pitch is yours to decide. It must be a format which can be reviewed by a third party of necessary. thinkable formats could include a written report, a presentation, a portfolio of evidence, a pictorial matter or a recorded structured question and answer academic term etc. You are not required to use the same format to answer each brief.BRIEF ONE P1, P2Using examples f rom businesses with established online battlefronts, describe the changes that internet marketing has delivered to the modern marketing concept, how the internet complements the conventional operations of these businesses and what benefits this use of the internet delivers for the businesses.Your pitch should include(P1) how using the internet has changed the government agency companies interact with their customers (P1) which tools have been introduced to enable marketing on the internet (P1) how companies instruct the wants and needs of the customer using the internet (P2) examples of how these tools are used by a number of businesses to market to customers (P2) examples of best practice in using the internet for marketing (P2) how internet marketing is integrated with more traditional marketing mediaBRIEF TWO P3, M1Carry out primary and indirect research into the customer experience of marketing on the internet and present the benefits that have been deliveredto these custo mers. This brief must be informed by substantial experiences and should take into account both positive and negative responses from customers.Your pitch should include(P3) examples of benefits to customers that have come as a result of internet marketing (P3) positive and negative case studies of customer experiences of internet marketing (M1) analyse how internet marketing builds on conventional offline marketing practices. (M1) give a fine commentary of the effect use of internet marketing tools to elevate the customer experience.BRIEF THREE P4, P5, P6, M2Present the client with a clear to the practical methodology of marketing online. This should include reference to marketing strategy, including but not limited to the marketing mix, the changes to operations which will result in greater effectiveness and efficiency and the tinct of moving from a local anesthetic to a global business audience. It should also detail the challenges that would face the business and make recom mendations on how to overcome them.Your pitch should include(P4) an outline of the benefits and opportunities for an government of using internet marketing. (P4) a case study of an organisation which uses internet marketing which details their usage, using the marketing mix as a framework. (P5) an explanation of efficiency gains that can be achieved through the use of internet marketing. (P5) examples of the usage of internet marketing techniques to achieve effective and successful outcomes for organisations. (P6) examples of the impact of globalisation on organisations that use the internet for marketing. (P6) how do businesses modify their online presence to suit a global audience? (M2) an analysis of the opportunities and challenges that internet marketing creates for an organisation. (M2) detailed examples of instances where organisations haveovercome these challenges.BRIEF FOUR D1Present a case study of an existing business which has introduced an online marketing and/or sal es function and evaluate the impact that internet marketing has had on the organisation and its customers. This brief also requires you to identify the needs of the customers and detail how they have been turn to by internet marketing.Your final pitch should include(D1) a detailed case study of a selected business showing how they use internet marketing to achieve their aims and objectives. (D1) a detailed explanation of the wants and needs of the customers of the business. (D1) an explanation of how the use of internet marketing meets these wants and needs. (D1) an explanation of how the use of internet marketing fails to meet these wants and needs. (D1) recommendations of how the selected business could improve their internet marketing to become more efficient and effective, justified with examples of best practice and innovators in the area.RESUBMISSION FEEDBACK/DATE summational FEEDBACKSTUDENT REFLECTIONUNIT GRADEGrade(please circle)Points(please circle)P / M / D70/ 80/ 90Learn er Declaration lean & cutaneous sensesI certify that the work submitted for this assignment is my own work. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice.Tutor Signature Date