Bilateral Shoulder Dislocation from Weight Lifting Essay -- essays res

While doing seated behind-the-neck military presses, a young man of 22 years, experienced bilateral introductory dislocation of the shoulders. He came into the emergency segment complaining of acute bilateral shoulder stiffness and pain. He claimed to pay back been performing behind-the-neck military presses with a 108-lb (50kg) weight while being spotted by a fosterage partner. While performing the military presses, he suddenly felt that his shoulders were going out of place, and lost control of the bar. Unfortunately, his training partner was unable to prevent injury. The injured man stated that he felt immediate pain and lost mobility of his arms. He was then rush along to the emergency department.      When the affected role first arrived at the emergency department, his shoulders were in abduction and foreign rotation. He complained of stiffness and pain. Tests showed bilateral flattened contour of the shoulders below the finale of the acromion. Ant erior fullness was present, but luckily, the patient did not suffer from any neurological or vascular injuries. Further examinations showed a bilateral anterior shoulder dislocation but no fracture.     The young man was a 22-year-old, right-handed accountant, who had 3 years of weight training experience. He was 5 ft 10 in. (178 cm) tall and approximately 180 lb (83.3 kg). Upon investigation, the patient had no history of any type of injury to either of his shoulders. no(prenominal) of his family had ...

1. How, Specifically Is the Process of Attribution Illustrated in This Case?

Case Module 5 1. How, specifically is the affect of attribution illustrated in this illustration? Ans. The process of attribution regarding the case referred, flags comparatively regarding the behavior of the customers fondness butt against wrong implication. The case get hold of give tongue to that a in legitimate supermarket dozen females claimed the release of drawing the unwanted attention for maintaining eye contact. There was no pass by information as how m all female employees were employed there. This whitethorn mounting several questions of the internal causes and external causes of behavior.The nature of the twelve women was un bopn regarding an opposite(prenominal) issues outside their work place. The case study does not apparently pander the consistency of the attribution. This implies the behavior of the female employees and the customers they face be bear in the like manner in other situations for knowing the distinctiveness of their claims. If the case stu dy had satisfied the arguments accordingly this would have helped in better ground of the pattern of attribution. 2. What do you suppose is being d maven to help train mess to be friendlier toward customers?In other words, what would you imagine goes on in Safeways smile domesticate? Ans. There is an underlying conception of positive reenforcement that satisfies the organizations in treating people for the desired returns in the form of sales or goodwill. In the Safeway supermarket they send their employees for the friendliness school called Smile school. They bewilder their employees to follow certain trivial manners that greatly affect the positivity in people like mirthful face towards customers, maintaining eye contact for three seconds, calling the people by their name when they indemnify by check or credit card.Respective to the case study the smile school seems enforcing its policies irrespective of the employees consignment. 3. Describe what you believe might be t he progressive classify steps outlined in the warning letter sent to unfriendly Safeway clerks? Ans. The concept of the progressive discipline elevates the steps form letting know the curtness of the respective unfriendly employee individually, and then increasingly enforce the percentage point of the punishment like officially state the undesirable behavior of the employee, then warning the employee in form of a letter with all disallow evaluations.Considering the case study the letter must state all the front warnings to the unfriendly employee, and then warn the employee that continual curtness leads to suspension without pay and may lead to dismissal for unchanged unfriendliness. 4. What perceptual errors did the customers make? Ans. In accordance to the case study the questions gives ideas regarding the issue of the spurious judgment. As stated in the case the male customers anticipated the positive reinforcements from the supermarket employees as acts of flirtation.This relates the concept of the Halo effect where the appearance of the employees and their positive behavior offseted the ill-advised judgment. The prefatorial idea formation of the first impression is totally based on the internal causes of individual behavior. In another instance stated in that case, one shopper followed a female employee to the car in a false disposition. This may lead to the negative reinforcements form the employees and can effect the other customers. 5. What forms of operant conditioning did Safeway use? Ans.The case study relating to the operant conditions inclines to the policies of the supermarket, one such is superior service policy. The concept states that the reaction provided initially, gets back. It is also called police force of effect. The principle of any customer service is providing better(p) customer service. In the case study the Safeway supermarket also provides it employees a positive reinforcements strategies like maintaining the eye contact for three seconds, smile at customers, anticipating the customers needs. It also maintains undercover shoppers to warrant the employees are working properly.There is a Smiling school that helps the employees in understanding the operant conditioning and outcome from it. This can be drawn from its translator that their concentration is not on discipline but on treating customers the best way. 6. What characteristics would a Safeway clerk need in order to be happy in complying with Safeways policy? Ans. Abiding to the policies of the Safeway supermarket, that employees should maintain smiling face and should have at least three seconds of eye contact. There should be certain point in the causalities of the individual behavior where one can in person realize awkwardness beyond that.Maintaining three seconds of eye contact may be offensive for some of the customers and smiling for that long may trigger false impulses in some of them. These external issues of the behaviors of the sho ppers are not in the hands of the employee. As stated first in the case study, smiling and eye contact are basic manners in any customer care services. It is individual realization that smiling and maintaining eye should be at a level that does not cause any false perceptions on the shoppers. In that way an employee may successfully sustain in customer services field with out encountering a surly experiences.

“Meditation 17” by John Donne Essay

In Meditation 17 by John Donne, Donne uses umteen different methods of nerve-racking to trace his pass on out. By utilize metaphors, images, and paradoxes Donne gets his message out but in a perplexing way. In serviceman to understand what Donne is manifestation, this personation must read over and analyzed censure by sentence to really see the true meaning of the excerpt.Donne uses a book as a metaphor, with man as a chapter for any part of the book and god is the author. Donne believes God controls everything and everything happens for a reason. Donne then states, God employs several translators few pieces are translated by age, some by sickness, some by war, some by justice but Gods hand is in every translation. The translations of age, sickness, war, and justice are all things that heap cause death. In that case, these elements can translate human beings into spirits of paradise or to anywhere else God chooses to send them. peerless of the most commonplace metapho rs Donne uses is No man is an island, entire of itself every man is a piece of the continent, a part of the main. If a clod be washed outdoor(a) by the sea, Europe is the less, as well as if a oral sex were any mans death diminishes me, because I am involved in piece and therefore never send to know for whom the cost tolls it tolls for thee. Here Donne is trying to say that one person cannot stand-alone. Human beings need each different for survival and support. Donne then starts to talk about the death bell. He says whenever the bell tolls it is tolling for more than the one person who has died but it also is tolling for those who hasten been left(a) behind to grieve over the death.Also in order to get the message across Donne uses a paradox by saying, For affliction is a shelter. This is a paradox because generally when you think of a hoarded wealth you take for grantedt think of it hurting you but you think of it making you soaked or better off but instead he uses treas ure as a source of suffering. But suffering is a treasure because it can teach you things, since you suffer from mistakes you learn from them and dont admit the same mistake twice. By saying this Donne makes suffering sometimes see like a good thing to have in your life. mental imagery is another device used to get Donnes message across. One chapter is not torn out of the book, but translated into a better actors line and every chapter must be so translated This is an image for the reason that he is presenting mankind and the death of mankind like a book. He is saying when a man dies he is not ripped away from society and forgotten but just thought of differently and every man dies (translated) in a different way although some may seem to be the same such as too battalion may have cancer yet it is still different because God has a unmatched death (translation) made out for each and every person.By using many different methods John Donne gets his message across in a complica ted way that seems to draw the readers into his writing. By breaking down the passage it can be smoothly translated into an easy to read text. Not whole does this make it enjoyable to read but also it has given people something to read for geezerhood and most defiantly will in the years to come.

Alice in Wonderland Essay

Its almost impossible to set this story in the season and in the space because nearly all(a) of it forms part of a dream Alice was very tired and suddenly she felt asleep and began to dream. However, she didnt realize that whatever she saw in Wonderland was only a dream, a product of her imagination but not the reality. Anyway, we could say that there ar two main stages the real world and Wonderland, the fictitious one. In Wonderland all is nonsense and strange, you dont know whats going to snuff it in each situation. The real world only appears at the offset and at the end of the story when she wakes up from her nap. Because of it, this world is not very important for readers and for Alice too, who prefers living in a world completely diametric from hers. Interesting and strange things only happen in Wonderland where everyone is mad. Moreover, there we posterior see a lot of different places where Alice spends her time like the rabbit-hole, the endure of the rabbit, the gard en, the house of the Dukes. The time is not very clear because Alice thinks that she has spend a lot of time there, but all her adventures only last the time of her little nap. When you are sleeping you can believe that you have spent a lot of time dreaming and perhaps it has been no durable than fifteen minutes. She doesnt have any kind of time in Wonderland and everything happens all at once and very quickly so that she didnt realize.

Solutions Hmwk

ISDS-361AExercises 1. Mean, Median, Mode, Range, Variance &038 SD Panayiotis Skordi 1. A basketball player has the pastime points for heptad games 20, 25, 32, 18, 19, 22, 30 imagine the undermentioned measures of central location a. think of b. average c. mode Answers a. Meanpic b. Medianpic c. Mode There is no mode. 2. Consider the undermentioned creation of measurements 162, 152, 177, 157, 184, 176, 165, 181, 170, 163 a. opine the mean b. cast the normal Answers a. Meanpic b. Median pic pic 3. The avocation data represent the moment of children in a essay of 10 families from a certain community , 2, 1, 1, 5, 3, 0, 1, 0, 2 a. compute the localise b. compute the variant c. compute the shopworn deviation Answers a. Range pic b. Variancepic Remember that pic picpicpicpic 14 2. 14. 41 22 0. 10. 01 31-0. 90. 81 41-0. 90. 81 55 3. 19. 61 63 1. 11. 21 70-1. 93. 61 81-0. 90. 81 90-1. 93. 61 102 0. 10. 01 supply1924. 9 pic regularity 2pic picpicpic 1416 224 311 411 5525 6 39 700 811 900 1024 Total1961 pic This is the comparable behave as we would expect. c. The standard deviation is pic 4. Consider the following macrocosm of measurements 162, 152, 177, 157, 184, 176, 165, 181, 170, 163 a. ompute the standard deviation Answer pic Remember that pic picpicpicpic 1 162 -6. 70 44. 89 2 152 -16. 70 278. 89 3 177 8. 30 68. 89 4 157 -11. 70 136. 89 5 184 15. 30 234. 09 6 176 7. 30 53. 29 7 165 -3. 0 13. 69 8 181 12. 30 151. 29 9 170 1. 30 1. 69 10 163 -5. 70 32. 49 Total 1687. 0 1016. 10 pic The standard deviation is the square ancestry of the edition pic Method 2pic picpicpic 1 162 26244 2 152 23104 3 177 31329 4 157 24649 5 184 33856 6 176 30976 7 165 27225 8 181 32761 9 170 28900 10 163 26569 1687 285613 pic As before, the standard deviation is the square root of the sectionalisation pic 5. periodic aim data in dollars for a render of one-bed elbow board apartments in a downhearted town in Iowa are as follows 220, 216, 220, 205, 210, 240, 195, 235, 204 and 205. a. compute the sample monthly average rent. b. compute the sample median value. c. what is the mode? Answers a. Average pic picpic 1 220 2 216 3 220 4 205 5 210 6 240 7 195 8 235 9 204 10 205 2, one hundred fifty pic b. MEDIAN 195 204 205 205 210 216 220 220 235 240 pic c. MODE205 and 220 (bimodal) 6. A sample of 25 families was asked how many pets they possess. Their responses were summarized in the following bow Number of Pets 0 1 2 3 4 5 Number of Families 3 10 5 4 2 1 Determine the mean, median and the mode of the turn of pets owned per family. ANSWERS a. MEANpic picpicpicpic 0 3 0 1 10 10 2 5 10 3 4 12 4 2 8 5 1 5 25 45 pic b. MEDIAN1 median is 13th observation. c. MODE 1 most families have 1 pet. 7.The following data represent the ages in years of a sample of 25 employees from a government department 31,43,56,23,49,42,33,61,44,28,48,38,44,35,40, 64,52,42,47,39,53,27,36,35 and 20. Construct a comparative relative frequency distribution for the data, using five class intervals and the value 20 as the lower limit of the first class. 20 23 27 28 4 31 33 35 35 36 38 39 7 40 42 42 43 44 44 47 48 49 9 52 53 56 3 61 64 2 stratum Limits relative frequency Relative Frequency 20 upto 30 4 0. 16 30 upto 40 7 0. 28 40 upto 50 9 0. 36 50 upto 60 3 0. 12 60 upto 70 2 0. 8 25 1. 00 8. How many hours a day do college students knock off studying? That question was asked to 100 college students, and the data are presented in the table below. Hours per DayFrequency 0-225 2-448 4-615 6-89 8-103 a. compute the range b. compute the average hours per day washed-out studying. c. compute the random variable of the number of hours per day spent studying d. dumbfound the median e. find the mode Answers a. The range is 10-0 = 10 b. Averagepic picpicpicpicpic 1 0-2 25 1 25 2 2-4 48 3 144 3 4-6 15 5 75 4 6-8 9 7 63 5 8-10 3 9 27 100 334 pic c. compute the variance of the number of hours per day spent studying pic note that pic picpicpicpicpicpicpic 1 0-2 25 1 -2. 34 5. 4756 136. 89 2 2-4 48 3 -0. 34 0. 1156 5. 488 3 4-6 15 5 1. 66 2. 7556 41. 334 4 6-8 9 7 3. 66 13. 3956 120. 5604 5 8-10 3 9 5. 66 32. 0356 96. 1068 100 53. 7780 400. 4400 pic Method 2 pic picpicpicpicpicpic 1 0-2 25 1 25 25 2 2-4 48 3 144 432 3 4-6 15 5 75 375 4 6-8 9 7 63 441 5 8-10 3 9 27 243 100 334 1516 pic d. learn the MEDIAN3 e. cause the MODE3 9. The following data is for the casual path target in $, for staying at various hotels in downtown LA Hotels Offering RateDaily room rate 130 50 1470 690 3 cx 4130 1cl 1170a. Compute the range b. Compute the average daily room rate. c. Compute the variance of the room rate. d. Find the median. e. Find the mode. Answers a. Range 170-30 =140 b. Averagepicwhere pic picpicpicpic 1 1 30 30 2 7 50 350 3 14 70 980 4 6 90 540 5 3 one hundred ten 330 6 4 130 520 7 1 one hundred fifty one hundred fifty 8 1 170 170 37 3070 pic c. Variance of the room rate pic picpicpicpicpicpic 1 1 30 -52. 9730 2806. 1359 2806. 1359 2 7 50 -32. 9730 1087. 2169 7610. 5186 3 14 70 -12. 9730 168. 2980 2356. 1724 4 6 90 7. 0270 49. 3791 296. 747 5 3 110 27. 0270 730. 4602 2191. 3806 6 4 130 47. 0270 2211. 5413 8846. 1651 7 1 150 67. 0270 4492. 6224 4492. 6224 8 1 170 87. 0270 7573. 7034 7573. 7034 37 136. 2162 36172. 9730 picMethod 2 pic picpicpicpicpic 1 1 30 30 900 2 7 50 350 17500 3 14 70 980 68600 4 6 90 540 48600 5 3 110 330 36300 6 4 130 520 67600 7 1 150 150 22500 8 1 170 170 28900 37 3,070 290,900 pic d. Find the MEDIAN70 e. Find the mode70Solutions HmwkISDS-361AExercises 1. Mean, Median, Mode, Range, Variance &038 SD Panayiotis Skordi 1. A basketball player has the following points for seven games 20, 25, 32, 18, 19, 22, 30 Compute the following measures of central location a. mean b. median c. mode Answers a. Meanpic b. Medianpic c. Mode There is no mode. 2. Consider the following population of measurements 162, 152, 177, 157, 184, 176, 165, 181, 170, 163 a. compute the mean b. compute the median Answers a. Meanpic b. Median pic pic 3. The following data represent the number of children in a sample of 10 families from a certain community , 2, 1, 1, 5, 3, 0, 1, 0, 2 a. compute the range b. compute the variance c. compute the standard deviation Answers a. Range pic b. Variancepic Remember that pic picpicpicpic 14 2. 14. 41 22 0. 10. 01 31-0. 90. 81 41-0. 90. 81 55 3. 19. 61 63 1. 11. 21 70-1. 93. 61 81-0. 90. 81 90-1. 93. 61 102 0. 10. 01 Total1924. 9 pic Method 2pic picpicpic 1416 224 311 411 5525 639 700 811 900 1024 Total1961 pic This is the same answer as we would expect. c. The standard deviation is pic 4. Consider the following population of measurements 162, 152, 177, 157, 184, 176, 165, 181 , 170, 163 a. ompute the standard deviation Answer pic Remember that pic picpicpicpic 1 162 -6. 70 44. 89 2 152 -16. 70 278. 89 3 177 8. 30 68. 89 4 157 -11. 70 136. 89 5 184 15. 30 234. 09 6 176 7. 30 53. 29 7 165 -3. 0 13. 69 8 181 12. 30 151. 29 9 170 1. 30 1. 69 10 163 -5. 70 32. 49 Total 1687. 0 1016. 10 pic The standard deviation is the square root of the variance pic Method 2pic picpicpic 1 162 26244 2 152 23104 3 177 31329 4 157 24649 5 184 33856 6 176 30976 7 165 27225 8 181 32761 9 170 28900 10 163 26569 1687 285613 pic As before, the standard deviation is the square root of the variance pic 5. Monthly rent data in dollars for a sample of one-bedroom apartments in a small town in Iowa are as follows 220, 216, 220, 205, 210, 240, 195, 235, 204 and 205. a. compute the sample monthly average rent. b. compute the sample median. c. what is the mode? Answers a. Average pic picpic 1 220 2 216 3 220 4 205 5 210 6 240 7 195 8 235 9 204 10 205 2,150 pic b. MEDIAN 195 204 205 205 210 216 220 220 235 240 pic c. MODE205 and 220 (bimodal) 6. A sample of 25 families was asked how many pets they owned. Their responses were summarized in the following table Number of Pets 0 1 2 3 4 5 Number of Families 3 10 5 4 2 1 Determine the mean, median and the mode of the number of pets owned per family. ANSWERS a. MEANpic picpicpicpic 0 3 0 1 10 10 2 5 10 3 4 12 4 2 8 5 1 5 25 45 pic b. MEDIAN1 median is 13th observation. c. MODE 1 most families have 1 pet. 7.The following data represent the ages in years of a sample of 25 employees from a government department 31,43,56,23,49,42,33,61,44,28,48,38,44,35,40,64,52,42,47,39,53,27,36,35 and 20. Construct a relative frequency distribution for the data, using five class intervals and the value 20 as the lower limit of the first class. 20 23 27 28 4 31 33 35 35 36 38 39 7 40 42 42 43 44 44 47 48 49 9 52 53 56 3 61 64 2 Class Limits Frequency Relative Frequency 20 upto 30 4 0. 16 30 upto 40 7 0. 28 40 upto 50 9 0. 36 50 upto 60 3 0. 12 60 upto 70 2 0. 8 25 1. 00 8. How many hours a day do college students spend studying? That question was asked to 100 college students, and the data are presented in the table below. Hours per DayFrequency 0-225 2-448 4-615 6-89 8-103 a. compute the range b. compute the average hours per day spent studying. c. compute the variance of the number of hours per day spent studying d. find the median e. find the mode Answers a. The range is 10-0 = 10 b. Averagepic picpicpicpicpic 1 0-2 25 1 25 2 2-4 48 3 144 3 4-6 15 5 75 4 6-8 9 7 63 5 8-10 3 9 27 100 334 pic c. compute the variance of the number of hours per day spent studying pic note that pic picpicpicpicpicpicpic 1 0-2 25 1 -2. 34 5. 4756 136. 89 2 2-4 48 3 -0. 34 0. 1156 5. 488 3 4-6 15 5 1. 66 2. 7556 41. 334 4 6-8 9 7 3. 66 13. 3956 120. 5604 5 8-10 3 9 5. 66 32. 0356 96. 1068 100 53. 7780 400. 4400 pic Method 2 pic picpicpicpicpicpic 1 0-2 25 1 25 25 2 2-4 48 3 144 432 3 4-6 15 5 75 375 4 6-8 9 7 63 441 5 8-10 3 9 27 243 100 334 1516 pic d. Find the MEDIAN3 e. Find the MODE3 9. The following data is for the daily room rate in $, for staying at various hotels in downtown LA Hotels Offering RateDaily room rate 130 50 1470 690 3110 4130 1150 1170a. Compute the range b. Compute the average daily room rate. c. Compute the variance of the room rate. d. Find the median. e. Find the mode. Answers a. Range 170-30 =140 b. Averagepicwhere pic picpicpicpic 1 1 30 30 2 7 50 350 3 14 70 980 4 6 90 540 5 3 110 330 6 4 130 520 7 1 150 150 8 1 170 170 37 3070 pic c. Variance of the room rate pic picpicpicpicpicpic 1 1 30 -52. 9730 2806. 1359 2806. 1359 2 7 50 -32. 9730 1087. 2169 7610. 5186 3 14 70 -12. 9730 168. 2980 2356. 1724 4 6 90 7. 0270 49. 3791 296. 747 5 3 110 27. 0270 730. 4602 2191. 3806 6 4 130 47. 0270 2211. 5413 8846. 1651 7 1 150 67. 0270 4492. 6224 4492. 6224 8 1 170 87. 0270 7573. 7034 7573. 7034 37 136. 2162 36172. 9730 picMethod 2 pic picpicpicpicpic 1 1 30 30 900 2 7 50 350 17500 3 14 70 980 68600 4 6 90 540 48600 5 3 110 330 36300 6 4 130 520 67600 7 1 150 150 22500 8 1 170 170 28900 37 3,070 290,900 pic d. Find the MEDIAN70 e. Find the mode70

Cultural Anthropology Assignment Essay

English-Lueck is of the opinion that intercourse technologies stimulate increased the slipway in which we can keep track of our families. According to him the communication technologies have been a boon especially for the working mothers as they help them in being connected to their childrens lives stock-still when they spend a can of time outside home. But at the same time communication technologies have become a bane for them too. To explain this point English-Lueck uses the fashion model of an ageing woman who enjoyed the position of the center of her family till a fewer years back.Due to the boom in the communication technology, her position has been eroded, as there ar other things that her children have started paying importance to even in her presence. For example their constant email contacts keep them grumpy. As a result the modern gadgets be sharing the time they spent with their mother. So according to English-Lueck, there is a mixed military unit of the technol ogy. In close to aspects it has enhanced family life while in another(prenominal)(prenominal) aspects, it has played chit to keep intact the old way of leading life.Molitors viewpoints are also similar to that of English-Lueck as far as the issue of the put in of communication technologies on families are concerned. According to him the modern technologies help us to stay in touch with our families even when we are physically past(predicate) from them. To explain this point he throws light upon how even newborn babies are in constant touch with their parents through technology. Their parents with the help of two-way radio receiver transmitters monitor every move that they take in their cribs.So though the way of stating their viewpoints is different, both the experts are similar in their analysis of the effect of communication technologies on maintaining family relationships. My family and I are greatly affected by the technological changes that have taken over the years. Each of us is only a click or a phone call away from each other. Even when all of us are so busy in our lives that we hardly get time to spend with each other, give thanks of the innovative technologies, now we have complete track of one another as we are in constant touch with one another throughout the day.References English-Lueck, J. A. (Speaker). (1998). Technology and Social Change The Effects on Family and Community. COSSA congressional Seminar. Mackay, H. , Ivey, D. (2004). Modern Media in the home An Ethnographic Study. Italy John Libbey Publishing CIC Srl. Molitor, G. T. T (2003). Communication technologies that will change our lives Science & Technology Retrieved Feb. 1, 2008 from, the States Today (Society for the Advancement of Education) Website//findarticles. com/p/articles/mi_ml272/is_2692_131/ai_9628305/ print

Ben & Jerry’s Homemade Ice Cream

In February 1995, Bob Holland became CEO of Ben & international international ampereere Jerrys Homemade starter glance over, Inc. A few years earlier, the ice-skating rink thrash market began to suffer due(p) to a tread toward healthy eating. As a result, Ben & Jerrys growth slowed, and its stock prices dropped. Therefore, in June 1994, Ben Cohen resigned as CEO. Competition is a bounteous factor for Ben & Jerrys. Haagen-Dazs began aggressively attacking Ben & Jerrys in a fight for market share (Collis, 4). The comp whatever was the largest and oldest in the superpremium ice cream segment.It developed mix-in ice cream while introducing a new-fangled frozen yogurt line as well as a fat-free sorbet line. Breyers became a threat to the superpremium ice cream market because their products were less expensive. Ben & Jerrys face challenges like some(prenominal) other partnership. One concern was that its mix-in flavors were costly and difficult to produce. Mix-in f lavors consisted of candy bars, cookies, nuts, or fruit that were added to a chocolate or vanilla base.Many of their flavors, like squat Monkey and Cherry Garcia, contain numerous and large chunks of added ingredients (Collis, 3). Ben & Jerrys social missions is to operate the company in a way that actively recognizes the central role that business plays in the structure of society by instigating innovative ways to improve the quality of life of a openhanded community (Collis, 18). It should not abandon its mission. Bob Holland should remain enthusiastic and innovative.In 1994, Ben & Jerrys had a total of forty-four flavors. The introduction of new products stretched the firmlys capabilities (Collis, 6). Production planning, purchasing, and inventory management all impacted the companys gross margins. Ben & Jerrys could create limited chance variable products to boost sales holidays would be an excellent time to promote them. Also, any products that arent big sellers ca n be discontinued. Ben & Jerrys should viewpoint for quality and excellence for its superpremium products.It gained an early reputation for the unconventional mix-in flavors (Collis, 1). It was founded by deuce friends and became an immediate success. Several small companies, like Steves Homemade Ice Cream and Shamitoff Foods, flourished briefly before falling or died altogether (Collis, 3). By 1995, Ben & Jerrys was the number two maker of superpremium ice cream in the U. S with a market share of 43 portion it was 30 percent in 1990 (Collis, 6). Haagen-Dazs was number one in rise to power to being the oldest and largest brand.There were many other small companies that ranked behind Ben & Jerrys. It should continue to be innovative and follow the current trends. Many debauched food restaurants now serve salads to keep up with the healthy eating trends. Many cola products are now low in carbohydrates. Ben & Jerrys should not abandon its mission, but should continue to adjust as necessary with the trends. Reference Collis, David J. Ben & Jerrys Homemade Ice Cream Inc. A Period of Transition. Harvard Business School. May 19, 2005.

Academin Excellence Guarantees a Successful Life

VIVIEN KHOR WEI WEN H3P5 Academic righteousness guaranteees a successful life. Do you agree? Human beings argon creatures than can be influenced easily,they tend to follow what otherwises atomic number 18 practising. The current world has defined that plurality should be judged based on their pedantic faithfulness, and it has ca subprogramd an obligation among people to reach out towards faculty memberian chastity cod to the higher demands of top achievers in the move world. However, most of us mystify neglected the accompaniment that faculty member excellence is non the sole factor to determine ones future.What is the use of academic excellence when the psyche does not even possess the familiarity of staple dungeon and surviving skills? Henceforth, I staunchly disagree with the line that academic excellence guarantees a successful life because staple life sentence skills , disicpline and also the maturity of a person determines his or her survival in the rat-ra ce world. To elucidate explicitly,we maiden have to know what lies in the phrase basic living skills.Basic living skills are fundamental skills that humans emergency and have to pick up in order to support themselves in name of their well-being. They are one of the prime factors that determines ones success. To be precise, basic living skills comprise skills like cooking,doing housechores,repairing some simple electrical appliances,and a good wangle more. Henceforth ,basic living skills are essential in humans lives because they act as the assistants for homosapiens to cope with life.Academic excellence doesnt guarantee that you are truly a versatile and remainsatic person. It only tells the world that this particular(prenominal) person is smart and this person,is eligible to be in the intelligent cliques. approach shot to realisation,the government has actually made some changes in its education system by adding in Basic Living Skills as one of the unequivocal subjects i n schools in order to expose the students towards outgoing basic living skills. This has once again proven that basic living skills play an all pregnant(predicate) role in everybodys life.We do not deny that academic excellence is important, alone it is not the sole factor to guarantee ones success in the future. A person who maters basic living skills are more systematic and creative when it comes to problem solving circumstances as they learn from their past experiences , but not from the books. In contrast,when a person pays his heed only on academic excellence,he might be fitted to answer complex mathematics questions and aces in his examinations, however thither is a big possibility that he doesnt even know how to change a bulb.Thus, to climb up the staircase towards success, the first step is to master basic living skills. Moving on,people nowadays are indoctrinated with the mentality of to be outstanding,academic excellence comes first. Well,yes. All of us think the sam e style,academic excellence actually promises a higher salary,a better working environment, and of course a pretigious hypothesise too. However,most of us do not realise that the indoctrination of this mindset has actually caused a rupture in mentality of the people,especially teenagers ,who are the future backbones of the country.Rather than boil downing on their own character building,students nowadays tend to insert maximum attention towards their studies ,which consequently has affected their discipline. By just flipping throught hr newspaper, we can probe a cornucopia of reports and articles which are centered towards this issue. There are a lot of brilliant students out in that respect who get expelled from school due to their serious disciplinary problems. And thus, to gain success, we have to first discipline ourselves whilst acing in the examinations as success comes from discipline.Ironically, if disciplined people dont exist, there might be much more crime in the wh ite-collared locomote world, which will lead to the downfall of the country. Looking at this issue from a different perspective, the maturity of a person is also one of the other key role that determines ones success, apparently, it is more important than academic excellence. Maturity refers to the way of how people deal with things and accept life the way it is. For instance, a matured people would perceive difficulties and putting it into practice, because he or she knows that it is the best way of solving the problem.However ,an immature people would just practically give up and blame everyone for the unfortunate encounters. Try flipping through the pages of your newspaper, there is always news reporting about the suicide of an academically excellent student due to the developure of coping with study stress and accomplice pressure. This has clearly shown that scholars nowadays are too narrow minded and pessismistic when problems swipe as they lack of exposure in life due to the coherent hours of studying to obtain academic excellence for the sake of leading a successful life in the future.However, they have totally neglected the fact thatthey themselves,need to go out and see things and gain knowledge which would help them to deal with problems in life in the future. There is a saying goes, If you fail to plan, you plan to fail . To guarantee a successful life, good plannings are essential in order to make things flow systematically. To plan well, you first need to have a matured mind. As an analogy, academic excellence is the lock towards a successful life, but the key that unlocks it is the maturity and mentality of a working adult.Henceforth , maturity definitely plays a more important role in determining a successful life compared to academic excellence. As a versatile person, we need to be aware that academic excellence is not everything in life. Failing in exams does not designate that you are going to fail in life. There are more things outsi de to be explored compared to the thick reference books, so why not give yourself a chance to explore the world and build up your own character and morality in order to become a better person.Academic excellence does play an important role in life, but there are a few more elements that we need to focus on in order to gain a successful life. In other words, a successful life is determined from many aspects as each and every elements of life contributes to the success of a person. Academic excellence can only guarantee a brighter future, but not inescapably a successful life, as it can only be achieved when a person is versatile, discipline and owning a matured mind. Henceforth , humans need to open up their minds and try to look at life in a different scope,if they are strong-willed enough to achieve a successful life.

My Life and Statute of Frauds

My Life and code of Frauds In 1677, the English Parliament passed the Statute of Frauds. It is a state decree under which certain types of contracts must be in writing to be enforceable. The primary purpose of the Statute of Frauds is to ensure that there is reliable licence of the contracts and terms, and it is to prevent the possibility of a n wizxistent agreement between deuce parties being proved by perjury or Fraud. There atomic number 18 5 categories to which the contracts must to fall within the Statute of Frauds, which are 1. Contracts involving interests in land The polity applies to any contract for an interest in legitimate estate. . Contracts that cannot by their term be performed within one year The statute applies only to contracts that are objectively impossible to perform within one year from the contracts formation. 3. Collateral presages The statute applies only to establish contracts made between the guarantor and the creditor whose terms get up the gua rantor secondarily liable. 4. Promises made in consideration of marriage- The Statute applies to a unilateral promise to make a monetary payment or to give berth in consideration of marriage. 5.Contracts for the sale of goods priced at $500 or more. As we have seen, having a written contract helps many people to restrict the risk from misleading whenever they enter into the contracts. For example, there was a scenario case that had happened to me, and it helps me to accede bug out the important role of the Statute of Frauds to my life. I still recollect in October last year, when I was surfing the craigslist, I found an ads say that a room for shared with a cheap price, but the owner, Jason, utter that whoever rent his place had to pay money ahead of time.I then called him and rented place. active five months after the day of contract formation, he asked to move out because he wanted to sell his house. As a result, I odd the place without getting back my money. That was pis s me off because I couldnt enforce the contract, and there arent any recipes to prove that I had stipendiary to him. Now, I understand that a written contract is really important. Therefore, whenever I make a deal with other people, if its possible, I would make a written contract. It is a brilliant choice because it protects me from fraud in oral contracts

Acute Care Nurse Practitioner Interview Nursing Essay

The modernistic Practice Nurse (APN) I hearinged is FS she is an Acute accusation Nurse practician (ACNP) with the discussion section of Urology at angel Louis University Hospital (SLUH) and has been licensed and bestride certified since 2010. FS graduated in 2005 from Goldfarb School of nursing in Saint Louis earning her bachelor of science (BSN) and then took an intensive negociate staff flummox with Missouri Baptist hospital for two years. With two years of experience she mat she needed to continue her instruction in nursing and enrolled in a Saint Louis University (SLU) ACNP program.She realized afterwards the first base year that trying to bat full time and hit classes was too much for her, so she headstrong to quit her job to focus full time on her studies. Her first attitude as an ACNP was with the trauma department step down home at SLUH in 2011. This bureau was advertised in rawsprint and after sending in her resume she was contacted to for an interview i n person. My first interaction with FS was last fall when I was teaching Advance Trauma Care for Nurses as she was sensation of the students that I recognized from the trauma department.We struck up a conversation and I basically did a mini interview then and she since has given me contacts for preceptors this summer. Last week I notified her regarding this interview and she aware me to meet her at noon in her office where we discussed questions listed according to the commentary of assignment for a total of 30 minutes. Personal history including education FS received a Bachelor of Science degree from Georgetown University in economics and International Business.When nameing out a problem or breeding a new skill she likes to get the general picture and arrive gradually focusing in on specifics equivalent to deductive theory. She knew she treasured to work in a hospital setting, from there to a running(a) floor, and now she has focused in on Urology. She learned the Urolo gy department at SLUH wanted to bring in two or collar APNs on service to round and be first sufficeants in the operating(a) direction through networking with separate APNs in the hospital. When she interviewed for the position she had a great working relationship with that service already.They knew she was punctual along with having familiarity with documentation system. She basically had been marketing herself before she even knew it by having a proactive relationship with consults. Description of current dress FS does not presently become a formal job description since her position is new and she is the first APN to fill this newly developed situation with this service. Other than beingness told she would round on forbearings in the hospital, write orders, discharge patients, and first assist in the operating room she has no formal written description.When she employ for her position she was informed it would be a lateral move with no increase in pay or benefits. FS a rrives to the hospital at 0600 similar to an intern or second year nonmigratory. Every morning she receives circulate from night float of any new patients or issues to existing patients who take in been admitted. Information is gathered on labs and radiology films that have been completed and she uses this information when her first patient assessment is completed early that morning. The swearing or senior resident allow for round on each patient to discuss labs, radiology, and patient assessments.From this a contrive is developed what needs to be done that day to move forward before the care rounds with the team up to discuss the same items. From this point she may go to the operating room to first assist if it is her patient or write new orders on the other patients assigned to their service. If she happens to be first assistant she will keep the patient back to their room and write post operation orders. Her utilization is very similar to a second year surgery resident d uties. Description of APN functions using the APN core competencies.Working in an inner metropolitan city hospital that has many ethnicities has been challenging. She has had to learn certain customs, body posture, and position can have either a positive or shun impact in perception from the patient with regard to attitude of care they are receiving. She has learned from staff of the same ethnicity or watched family and friends interact with one another on proper cultural customs. The first of two principal(prenominal) core competencies FS uses is clinical and professional leadership with fellow APNs and physicians discussing assessments and plan of care.The second of two core competencies is consultation with other services and the nursing staff in consideration to patient care and goals (Cooke, Gemmill, & Grant, 2008). APNs have additional competencies but these are the two main descriptions FS uses daily. FS has worked through many challenges as an APN the last few years. So me of the minor issues have been the acceptance from other services that do not have APNs. everywhere time other services have become accustomed to consults from APNs by her demonstrating knowledge, professionalism, and kindness.The biggest challenge she has faced is an overabundance additional patient work load since the department will no longer have residents this year. She has the attendings blessing to hire more APNs and they will take on more direct patient care. Issues confronting the APN in current practice FS reports there are no real issues she faces at present other than just continue to work on suturing skills in the operating room. She stays current in Urology by attending autocratic rounds along with reading and presenting journal articles.She also has the luxury of having a fellow who has been a great source of knowledge. Perceived impact on APN role pursuant to current healthcare developments, changes, and national recommendations. It is my personal belief APNs wil l be one of the fastest growing professions in the advance years when the Affordable Health Care Act takes place. It appears that many physicians will probably be in specialized services along with the APN. In addition, APNs will be the majority of primary care in the future as more individuals will seek wellness physicals and the bollix up boom generation is nearing 70 years of age.

A Comparative Study of Retailing in India Essay

BACKGROUNDAccording to AT Kearney, Indias sell industry comprises US$ 435 one million million million. It entails only 6 per cent of itself as organised sell segment as of 2010, according to Booz and Co (India) Pvt Ltd. Hence, on that point is a great potential to be explored by ho custom servant and inter populationalistic players, especially subsequently Cabinets decision to allow up to 51% conflicting direct enthronement (FDI) in multi- provoker sell sphere of influence and 100% FDI in single- place sell. (Why India is a astronomical grocery refer scalawag 23, Annexure) The Business Monitor International (BMI) India retail Report for the fourth- prat of 2011 forecasts that the total retail sales give grow from US$ 411.28 billion in 2011 to US$ 804.06 billion by 2015. The report has underlined factors like economic growth, population amplification, change magnitude wealth of individuals and rapid construction of unionised retail infrastructure as major drivers for the optimistic forecast figures. (Refer Annexure, fig 2) According to a question report named Retail empyrean in India by Research and Markets, Indian retail sector accounts for 22 per cent of the countrys thoroughgoing(a) domestic product (GDP) and contributes to 8 per cent of the total employment.FDI in single-brand retail currently is 0.03% of cumulative FDI of round $149 billion from April 2000 to kinsfolk 2011. The announcement is expect to generate 10 million jobs oer three yrs, without impacting milder and domestic retailers. FDI in retail for require provide the market-gardening community a untried support by investing in swell farming practices and providing them with fall a part scathes. The planetary players pull up stakes go a sophisticated front-end that ordain boost investment in infrastructure by retail players, third-party supply- kitchen range companies and the g all everyplacenment. This pass on ameliorate efficiencies in the supply strand, cut wastage, increase efficiency and bring d decl be consumer prices.India has been ranked as the fourth most attractive nation for retail investment among 30 emerging markets by the US-based spherical steering consulting house, A T Kearney, in its Global Retail Development advocator (GRDI) 2011. Indias MGR (Mass Grocery Retail) sector re mains dominated by minor(ip) traditional retail outlets. solely four delineate sore-fangled formats (supermarkets, hypermarkets, gizmo and discount chisel ins) atomic crook 18 already present within Indias MGR market but these encloses ar largely lastd by a handful of local anesthetic retailers. Structure of Indias MGR market till 2010 (Estimated number of Outlets fig3, Sales by Format fig4) is given in Annexure. Col takeative model for land-wide products peg ventures (JVs) be emerging as the preferred model for new entrants, wherein unlike players leverage the knowledge of the local player and con nerve center on key is sues such(prenominal)(prenominal) as eccentric, pricing, promotions and brand management. Key examples include the Bharti Groups JV with Wal-Mart for retail in the Indian market.MGR sales growth for 2011 = +19.7% mix annual average growth rate to 2015 = +17.6% (Refer Annexure soma 5) Increased video to Western consumption habits has fuelled consumerism in developed and emerging Asia. Wealthy consumers in major towns and cities turn to modern formats in search of the convenience and musical note that they now desire and arse increasingly afford. A address of international retailers argon planning to enter and expand their trading operations in India after the reforms introduced in the FDI form _or_ system of g everyplacenment in retail sector, like Walmart, United colourise of Benetton (UCB), Da Milano.According to a report by research firm CB Ric potent Ellis India, over 6 million squ be feet of retail mall space was added across India in the initial six months of 2011 (Refer Annexure fig 6) primarily payable to aggressive expansion by organized retailers. The potential cities which argon good for entering be given in Annexure Fig 7. Cumulative strange direct investment (FDI) inflows in single-brand retail trading during April 2000 to June 2011 s overlyd at US$ 69.26 million, according to the Department of Industrial Policy and Promotion (DIPP). There are a lot of entry modes to enter a country, here India. (Refer Annexure Fig 8) And also refer to the growth trend that was observed quarterly in India, last year. (Refer Annexure Fig 13)BHARTI-WALMARTIndia is a price sensitive market and indeed we departing be devising our  dodging for her very carefullyretail is like a game of three dimensional chess where we operate as a local, regional and global player, so depending on the need of the market we shall change our format and change. John B Menzer, President and CEO, Wal-Mart International. 5050 go venture In India, Wal-Mart has a 50 50 joint venture with Bharti Enterprises in the in large quantities cash-and-carry segment, since 2007, under the brand Best Price Modern Wholesale. Total retail units as of October 31, 2011 9Best Price Modern Wholesale 9Associates 3,372These stores bemuse been exposed in Amritsar, Zirakpur (Near Chandigarh), Jalandhar, Kota, Bhopal, Ludhiana, Raipur and Indore. The JV in India expects to open 10 to 12 new Best Price Modern Wholesale stores and employ approximately 3,000 4,000 raft by end of 2011. On 16 Sept11, it opened its first Best Price Modern Wholesale cash-and-carry store at Nidamanuru, National Highway-5 in Vijayawada, Andhra Pradesh. New outlet will also leave a Mera Kirana program sharing best practices such as versatile aspects of using low-cost modern techniques and processes such as assortment planning, layout and fixtures, displays, backroom, licenses, fail-safe fare handling, client retention and value added services with wasted and cleverness retailers. O n 30 Sept11, it opened a new store format, Easyday Hyper, at Magnet Malls, Bhandup, Mumbai.Currently, the smart set has 140 easyday stores, 13 easyday Market outlets and 1 easyday Hyper store. Advantage of Wholesale Cash-and-Carry These benefit retailers as it is a is a one-stop shop that meets the day-to-day needs of restaurant owners, hoteliers, caterers, fruit and vegetable resellers, kiranas, early(a) retail store owners, shoess and institutions. More than 90 part of these goods and services are being sourced locally on that pointby serveing keep cost to a minimum, adding to the growth of the local economy and creating job opportunities, with the cash and carry store directly employing more than 200 local battalion.A typical wholesale cash-and carry facility will standpoint between 50,000 and 100,000 square feet. The joint venture works with the existing supply chain infrastructure to help make it more efficient, thereby maximizing value for farmers and manufacturer s and retailers. The supply chain operation supports farmers and nice manufacturers who fork over limited infrastructure and dispersion strength and help minimize wastage, particularly of fresh diets and vegetables. An efficient supply chain can play an important role in altering farmers and small manufacturers into in(predicate) entrepreneurs. Technical Collaboration Walmart provides certain technical support to Bharti Retail for its front-end retail venture where Bharti Retail requires critical retail technology and technical know-how. Walmarts rule Farm Program Multinational retail giant, Wal-Marts Direct Farm Program in India is a partnership with 110 small and marginal farmers near Ludhiana in Punjab where it encourages cultivation of safe, high-quality, seasonal vegetables. Farmers are well-advised at every stage of cultivation by written report agronomists.Farmers image active nursery management, transplanting, nutrient management, as well as reaping and post-harv est practices. Sourcing from India Walmart has been sourcing a variety of products from suppliers in India for more than 20 years. Walmarts office in Bangalore serves as Walmarts Global Procurement (GP) hub for the sourcing of merchandise from India and Sri Lanka to Walmart stores and surface-to-air missiles Clubs globally. GP India also manages Global Procurement from Sri Lanka. Major categories sourced from India include home textiles (including towels, shower curtains, bath mats, etc.), apparel (including woven, knitwear and leather footwear), leather accessories, graceful jewelry and house wares (like fine dining ware, home dcor, etc). The main categories sourced from Sri Lanka are apparel, textiles and gifts. Launch of its 1st store in India, 2009 The reason for Wal-Marts entry in India was clear The Indian middle class, on which it had been running(a) for most both years.Mom-and-pop stores (or the Kiryana stores) and traditional distribution networks dominated the Indian retail market. Wal-Marts first outlet was set to launch in the metropolis of Amritsar, Punjab in North India. The first store air-conditioned and built over 50,000 sq. ft. was on the outskirts of the city, Amritsar. The store employed 200 locals and was likely create quintuple hundred indirect jobs. In the first few weeks itself, the company had managed to sign on close to 35,000 members. Training Center Bharti Wal-Mart has opened a training nubble in Delhi to bridge the gap between demand and supply of good man king in modern retail. It will provide free retail sector-focussed vocational training to candidates.A memorandum of agreement (MoA) was signed in this regard on July 2211 between Bharti Wal-Mart and the Delhi disposals Department of Training and Technical Education. Bharti-Walmart plans to invest over USD 15 mn in Andhra Pradesh this year and impact lives of 25,000 women through multiple initiatives by 2016, it has already created more than 2,000 job-ready women in 3 years through Bharti Walmart Training Centres. Walmart Labs in Bangalore In addition to its R&D centre in the Silicon Valley, Wal-Mart plans to set up a nonher facility in Bangalore, India (expected to be set up by Dec 2011) with nigh 100 developers to work on technologies and solutions for Wal-Marts global e-commerce business.UNITED COLORS OF BENETTONThe Benetton Group, with brands such as UCB, Sisley and Playlife, has a presence in 120 countries. It has network of slightly 6,000 stores. India has a local production of their collection too. Almost 100 per cent of the products are sourced from India. The product line remains uniform geographically. At present Benetton has over 425 franchised stores in India (since 1991) and the number is likely to double in five years. at present it is also focusing on smaller cities and towns given the growth in brand awareness and disposable income levels. Even if FDI in single brand retail is opened up, we will continue to operate like a wholesaler and follow the franchise route, Mr Mohanty (Benetton India MD) state. It has launched its first Concept store in Connaught Place.Stores are an important communication platform for Benetton as it is here that we character the depth of our brand offering to the customers. The launch of the new store strengthens Benettons presence in the Indian market. Global brands work everywhere. Consumers currently are very global as they are accepting products that have global appeal. In fact, it has always positioned itself as a colorful brand which has worked wonders for the Indian market. Also it focuses more on consumer experience like store standard pressure and window merchandising preferably than advertising.Almost 40% of our budget is fagged on that. However, it is now look at in-film placements as the next branding strategy. (It has already tied up with an upcoming John Abraham movie 1-800-Love.) It is looking forward to being clothing partners of programmes or event s, which are true to their product. Recently, this Italian casual wear brand opened an outlet at magneto Mall, Raipur. Spread over an area of 1,000 sq ft, the store stocks a range of garb and accessories for men and women. The retailer has a revenue-sharing model with the mall.DA MILANODa Milano, the international luxury brand with its range of agiotage leather goods and accessories is synonymous to precision, slyness and exclusivity. Da Milano imports 70% of its leather and accessories from Italy for its leather goods retailed in India. It has 2 take of the art company owned manufacturing units at Nalagarh in Himachal Pradesh equipped with the latest and most advanced machinery. They have a highly skilled workforce operating under the guidance of Italian technicians. They also have an sole(a) tannery near Chennai in TN where leather produced is benchmarked to the latest process technology. By September11, it has 32 signature Da Milano stores across the country. It tardily opened 5 flagship stores in Maharashtra. The brands presence can be seen in 10 cities Delhi, Gurgaon, Noida, Jaipur, Chandigarh, Mumbai, Pune, Hyderabad, Chennai and Kolkata.Recently it opened its showroom at Terminal 3 of Indira Gandhi International Airport in Delhi. The store is sprawled over 850sq.ft and is embellished with all-glass frontage. The appealing optic merchandising of the store also includes an off white backdrop, wooden shelves, low-key green wall paper, illuminating marble flooring etc, and is done to inveigle passers-by and draw footfall. The luxury brand could soon be seen announcing the launch of two of its sub brands Rosso Brunello and Da Milano Home. While the former will offer premium hi fashion foot wears for men and women, the latter will be offering leather accessories for home and office. Rosso Brunello foot wears will be do available at select Da Milano exclusive stores, while Da Milano Home and Office accessories would be retailed at Da Milano store s.Well, a lot of scope is there in India as compared to other countries in the world as the organized retail penetration level is only around 5% as compared to 85% in USA, 80% in France and 20% in China. (Refer Annexure Fig 9)PROBLEMATIC SITUATION/DIFFICULTY FACED IN INTERNATIONAL OPERATIONSPrice issue In India the majority of retail outlets sell products at maximum retail price (MRP), which are administered by the government and printed on each item by manufacturers. Thus, there is marginal price competition among the various store formats. The arrival of International retailers, with broad sourcing networks, may eradicate the importance of government-imposed MRP, as these are likely to focus strongly on low prices as a competitive scratch and as a means of encouraging new consumers to try the modern concept. Poor Infrastructure The road infrastructure is poor and federal and asseverate tax laws are complex, which make cross-state transportation difficult. Indias transport net works/highways, inelegant infrastructure certainly need investment. Bharti has announced to invest INR 125bn in agriculture and supply chain. It will also invest on specific distribution and transportation storage solutions (ie refrigerated trucks and logistical initiatives, such as electronic product tracking).The relatively slow pace of MGR growth in India can be largely attributed to two key factors (1) massive income inequalities and (2) tough FDI regulations campaign displacement issue in India The entry of International retailers with efficient systems will destroy the traditional retail sector, making packs demand at minimum in these new retail stores. JOB losing worry If we assume 40 mn adults in the retail sector, it would translate into around 160 mn dependents using a 14 dependance ratio. These people are unlikely suitable for other areas of work either. Thus, there is a need to enact new laws to check the prolific expansion of the new foreign malls and hypermarkets, like China, Malaysia and Thailand. (Refer Annexure Fig 12 to see the Asia peace-loving Retail Sales by % share) Change in Retail FDI policy On November 24th the coalition government, led by the Congress party, said that in cities of over 1m folk, foreign firms could now own 51% of multi-brand retailers, such as supermarkets (up from zero), and 100% of single-brand chains (up from 51%).Multi-brand foreign chains, such as Walmart and Tesco, must operate as joint ventures, of which they may now own up to 51%, and may operate only in cities of 1m people or more. The new reform is timely. Growth has dipped under 7%. The rupee is weak, investors are nervous. plainly still, the government needs to lift confidence, and organized retail could work. (Refer to Annexure Fig 10 to see the Indian economic military action showe the nominal GDP and GDP per capita.) Political issues The FDI reform is too controversial to be enacted. The main opposition party, the BJP, which enjoys the suppo rt of millions of stallholders, is doing its best to cilium up anger. Many Indians feel an emotional attachment to little kirana stores, and scrub that foreign invaders will destroy them.Indian states are not get to follow the FDI reform. Many may refuse to liberalize foreign ownership on their territory. Standard Chartered Bank, reckons that of 53 cities with over 1m people, 28 are run by politicians who say they will block the reform. Indias leftist parties had called for a nationwide strike on Dec. 1 in solidarity with the fusion of All India Traders, who are among the most vocal opponents of full FDI in retail. The BJP attractor Uma Bharti publicly threatened to set fire to any Walmart that opens. rupture Market The retail shops are very fragmented with only very few supermarkets and no dominant chain. Farming is also fragmented. A woebegone legal system makes it hard to enforce contracts. Under the latest FDI reform, foreign-controlled shops will have to buy a chunk of their processed and manufactured goods from small firms, which may add to their costs. High Land prices in India Foreign retailers will have to find inexpensive land in packed and pricey cities. Western luxury-goods firms may be able to tolerate extortionate rents for exchange locations.Some may prosper with a few out-of-town stores that people visit infrequently, spending lots. But general retailers need both dirt cheap land and proximity to their customersnot an easy mix. Peoples habits Indians are in the habit of shopping for their fruits and vegetables almost every day which get the customer into the shop every day, and chances are shell buy something extra. Building a Walmart-style supply chain of fruits and vegetables requires a lot of investment in change the productivity and quality of farmers. E.g. showing a tomato farmer how to improve his yields by using wooden stakes for his plants. That farmer doesnt have to sell his tomatoes to Walmart, but when he sees that he c an get a better price, he often does. To woo farmers away from the system they are used to selling produce at the local mandi, or market, at a price dictated by traders Walmart has set itself a orient of increasing farmers incomes by 20% over five years.Farmers Income By law, farmers are required to sell their produce only to authorize mandis and have to pay the mandi taxes. (Walmart has to pay the mandi tax even when farmers sell to them.) They go for hours to get here, and then take whatever price the wholesale emptor is willing to give. The buyers dont inspect the produce and offer better prices for better quality they just sell the 100-kg sacks of vegetables to another set of middlemen, who break it into smaller lots that eventually find their way to vegetable vendors and small retailers. By the time it reaches the consumer, that produce will have been marked up by three to four times or more, but most all of that goes to the middlemen, not the farmer. Meanwhile, abou t 30% of the produce also spoils on the way for lack of cold storage, contributing to Indias soaring food inflation. Distribution issue remains a major challenge to retail expansion. Indias infrastructure is a lot inadequate.A 500km road trip can take as much as 24 hours, owing to poor road conditions, congestion and toll booths. Preference for Kirana/local retailers (cheap price offered) According to ASSOCHAMs mickle 2010, in which it interviewed 5000 shoppers in various cities in India, kirana stores (mom and pop stores) and local retailers were the preferred destination for shoppers as compared to shopping malls. The survey found that goods were less expensive (as much as 25%) in local kirana stores as compared to big shopping malls with more variety and affordable options with sustainable quality at a negotiable price (reduced margins) Walmarts strict union policy The companys clearly delineate anti-union policy aiming at preventing its work force from gaining collective bar gaining power can result in increased wages.Low bang costs Small retailers in India already operate with such low overhead costs (by relying on informal labor and making minimal investment in any technology, even refrigeration) that its hard for Walmart to compete with them. (Indias traders have, however, invested in their relationships with state and local politicians, who count on their support around election time.) Elsewhere, Walmart may have pioneered the use of low-cost retail labor in India, the cost of labor in retail is already about as low as it can get.STRATEGY ADOPTED TO adjourn THE ISSUEIssuing Loyalty cards Keeping customers hardcore is a problem retailers often grapple with. Over the last decade, Indian companies that are focusing on acquiring and retaining customers have become aggressive about giving out loyalty cards. As a result, 42 percent of Indians in the SEC A, B and C categories are now part of at least one loyalty program in Indias $4 billion-a-year loyal ty market. (This figure includes the market for gifts, which a lot of companies use as a surrogate for loyalty programs.) Loyalty is seen as the number one tool that allows retailers to access data on customer gustatory perceptions and preferences. Pearson conducted an extensive customer research through Colloquy, its research arm only 20 percent of Indians in the SEC A, B and C categories are loyal to a particular brand. Offer a better deal and they are more than willing to shift.Improving Infrastructure Tesco is planning to work with Tatas sense datum Bazaar hypermarket business on a franchise basis, providing expertness and technical support in return for a fee to the fast-expanding network. Star Bazaar stores, potentially meaning that Tesco-branded private-label goods could appear in consumer retail outlets in India. It provides employment for some 3,000 local workers at its global service centre in Bangalore. More Partnership Wal-Mart is also considering a partnership with In dian counterpart Future Group to strengthen its presence in India. Also, Walmart is on an expanding spree in India and wants to cover maximum areas in India, even the intragroup regions.Recently, it opened a new store format, easyday Hyper, at Magnet Malls, Bhandup, Mumbai. This is Bharti Retails first store in West India. Spread over 60,000 sq.ft., the outlet stocks over 20,000 products displaying 475 new items, including personal care products, stationery, household articles, hosepipe items and daily-need groceries. Introduction of Innovative ideas Walmart is also introducing innovating ideas to contrastingiate it from other retailers, like the recently opened store also has a section called Baby World. Currently, the company has 140 easyday stores, 13 easyday Market outlets and 1 easyday Hyper store.Cluster approach strategy Walmart follows a cluster approach strategy and initially largely pore on Punjab, although it opened stores in other places also. It has covered the four big markets (in Punjab) already. Price settling Government of India should introduce the concept for the organized retail by setting a minimum price for a commodity, below which a retail store cannot sale the product. This should be done to invalidate the occurrence of monopoly of a retailer in the country. Personalized Offer to guest The current retailers in India should take an advantage of the prior knowledge of the customer requirement and customer nature in India. They should provide customized deals and service to them, so that they may retain the old customers even on the opening up of new international retail stores whose service is not personalized.LESSONS LEARNTClearly, once the right caps on foreign investment are lifted, the India MGR sector will avow tremendous flows of investment from global retailers, which leads to our projection of 155.6% in MGR sales to 2015. Its retail market is forecast to nearly double to $850 billion by 2020. (Refer to Annexure Fig 11 to see the forecast for 2020 in terms of sales in organized and unorganized retail market.) Also, when a retailer (say Walmart) enters a new market, a lot depends on the kind of a partner it has. As Bharti itself has ambitions to be a major retail powerhouse in India, therefore there is a strategic conflict between their interests. As, sooner or later India will permit foreign retailers to have direct candor ownership in India, then what will Walmart be left property? Bharti has retail ambitions, thus it will want to buy Walmarts shares, rather than sell. Bharti-Walmart stores are branded BestPrice, and not with Walmarts name.Thus, Walmart could have thought of India as a portfolio of regional markets and work with smaller regional partners. Its hard for the local kiryana stores, etc. to have much bargaining power or have national ambitions. They would have been happy to brand them as Walmart and when regulations change, Walmart would be able to buy them out. Walmart India probabl y will invest in a joint venture with Kishore Biyani-led Future Group soon. The report is not substantiate yet. On Tuesday (March 2911), a leading business daily in India reported that senior executives of Future Group and Walmart had met at least five times in four months, raising possibilities of an alliance. More important, the debate over Walmarts effect on retail employment misses a large point. In India, the majority of the population is employed in agriculture, and Indian farmers stand to gain a lot from greater investment by anyone foreign or domestic in the supply chain that brings food from the field to the consumer. CRISIL, a research firm, reckons the reform could attract up to $3 billion of foreign investment over five yearswelcome, but not nearly enough to fund Indias current-account deficit or transform the industry.Indias consumer-goods firms, among its most profitable, have thrived in the era of backward sell and supply chains, but are betting on gradual ch ange. The biggest, Hindustan Unilever, has seconded stave to stores in America and Britain to learn how they work. In an interview earlier this year its boss, Nitin Paranjpe, said he was absolutely certain that rganized retail would take off. But he reckoned it would take a decade to capture a quarter of the market. Entering a market as big and complex as Indias is a big bet, even for experienced international retailers. achiever is by no means guaranteed citing example of China, where Tescos Chinese operations are only breaking even though they have been in the country for seven years. Walmart is doing better, but this was helped by its takeover of Trustmart, a minute supermarket.Carrefour and Auchan, two French supermarket chains, are doing best, because they adapted more than their rivals to the taste of the Chinese and their shopping preferences, says Ben Cavender at China Market Research in Shanghai. Carrefour, for instance, introduced what is known as wet markets in most of i ts outlets open food markets that sell live animals. To be successful in India, Walmart, Carrefour and Tesco will need to give their local managers a lot of autonomy to adapt their stores. India boasts more than 20 official languages, three major religions and many, very different culinary traditions.Big Bazaar, one of the few Indian hypermarket chains, shows how far such adaptation will have to go. Instead of copying the narrow aisles in Western stores, designed for individual shoppers with carts, the firm has packed its stores with clusters through which shoppers have to navigate. This recreates the organised chaos Indians know from shopping in real bazaars bumping into people, chatting and eating. All these international retail shops offer a wider variety and larger standard of some items, but lacked the personal touch. They do not have the quality of personalized touch that a normal Kiryana store offers to its customers, thus it will take a long way to establish the retail mark et in India, but the wait is for the final say by the government of India.REFERENCEwww.walmartstores.comhttp//www.ey.com/IN/en/Newsroom/News-releases/Published-editorialFDI-in-retailMNC-retailers-to-select-partners-with-suitable-capabilitiesFDI in Indias Retail Sector More Bad than Good? By Mohan Guruswamy, Kamal Sharma, Jeevan Prakash Mohanty, Thomas J. Korahhttp//business.in.com/article/magazine-extra/walmarts-strategy-through-the-world/6042/1ixzz1fpdJwzydwww.indiaretailing.comhttp//business.in.com/article/web-special/loyalty-networks-poised-to-enter-indian-market/30972/1ixzz1fpikaw00 http//www.ibef.org/download/Retail_270111.pdfhttp//retail.franchiseindia.com/interviews/Debutant/Bagging-profits-59/ Issue 37 September 2011 http//www.dnb.co.in/Ind_cursorpdf/Industry_Cursor_September_2011.pdf http//www.ramms.co.in/admin/ finishing/source/files/news/39_RRN-Sept%202011.pdf FDI in retail MNC retailers to select partners with suitable capabilities frugal Times By Paresh Parekh, Tax Pa rtner, Ernst & Young

Case: Facebook Marketing Management Essay

1.Why do people lend 1self Facebook and what do they do when they atomic number 18 there ? Since the launch of Facebook , constant updates and needs or wants, triggered this genial network, broadening its scope permanentely. To answer the question wherefore people use facebook, I believe the question what is the profile of the users is too necessary to understand. According to a paper published in 2012 (Evans et al., Facebook Segmentation, 38), a Facebooks pipsycograhic segmentation was performed through a partnership between a consultancy company (Psychster Inc) and students in the University of Washington Master of Communication program in Digital Media (MCDM), six types of facebooks users were identified and distr plainlyed accordingly to the pie below.Fans join amour groups found on politics, art, and music, and they often link their Facebook account to opposite websites. Branders prefer public to private networking, and they often use Facebook as a woodpecker for bus iness, building a personal brand, or accumulating social capital. Social-Searchers employ Facebook to register ab turn up news, media, and entertainment, but they show dinky interest in apps and games. Influencers component videos, links, and good deals with others, and they rarely use the private forms of messaging or sacramental manduction available on Facebook. Gamers are motivated by games, apps, and coupons they interact with strangers as often as acquaintances, and though fewer in number they vomit up down the near time on Facebook. Neutrals are unmotivated by most of Facebooks features including status updates, and they report being members only to keep attached to the crimsonts of family and friends. (Evans et al., Facebook Segmentation, 37)Although I believe this is generally a good segmentation, since it links two the savvys why people use facebook and what they do the question is much daedal and deep. Facebook which initially started as na alternative to Har vards printed student directory, express several diferences to other existing social networks sites, like the acess restriction to users with na .edu e-mail adress, thereby foc use on real-world relationships, with reasonable levels of c everyplacet and creating points of deviance to its competitors. In the facebook earlies, Mark Zuckerberg, about this said people have education they dont wnat to share with everyone. If you give people very tight fitting control ver that information they are sharing or who are they sharing with, they will actually share more. In addition he gave the reason to believe One exampleof this is that one-third of our users share thetir cell phone song In my opinion of view this is definitely, the trigger of Facebooks use .We stool name sereval reasons why people use facebook, but ultimately users, unheeding their profile want Visibility, Brand yourself as a resource, Create and alter bonds and feel part a comunity, without disregarding a certain p rivacy level. Depending on the users profile , many this can be done com berth on the facebook Highlight a product, Find new projects and clientes, Hang with other influencers, Tell your companys story, Find partners, Get answers faster, Create a resource depositary, Develop your company culture, Better hires, Marketing research, Play games, gestate photograhps, Chat with friends, set up meetings for all friends with details attached in a a few second and so forth.The incident that today companies can actually pull information from current and possible customers is a powerful and nwe tool.Without the emotional detached its success wouldnt be the corresponding. My stead is na example of this phenomenon. Myspace has been formed with entertainment and music in head word and set in more for professiona uses. Facebook, on the other hand, With Facebook, the interface is gived around information. The pages are clean and clear-cut with information and technology.2.Evaluate the succ ess of advertizement on facebookTo evaluate the sucess of advertising on faceebook, I would like put into perspective the three elements that I consider that deliver value to the major(ip) stackholders involved, and ultimately profit, either financial or value perceived, depending on the side.To banknote success on adverstising on facebook one of the measures is Reach, that measures the percentage of the tar confirm auditory sense ( those to whom a particular canmpaign is directed). According to the Facebook page analytics provider EdgeRank Checker, the head of social measurement at WPPs Team Detroit and a study conducted by us here at We Are Social in concurrence with Socialbakers.DATA SHOWS AN AVERAGE 40% DROP IN REACH fair post organic realise 10th Aug second Nov, based on 41,051 posts made by 274 sample pages in the period. In line with the study, the comely posts organic reach has understandably dropped by over 40% since the end of August, and is showing no signs of lev elling off. Of course, how any one one-on-one page has been affected will vary, and its capacious been known that the more fans a page has, the less reach and engagement it will get as a proportion of its audience, but the drop in reach seems to have affected pages of all sizes fairly equallyENGAGEMENT be CONSTANTAverage post engagement score 10th Aug 2nd Nov, based on 41,051 posts made by 274 sample pages in the period. For the bonny post reach to drop while the average engagement rate stays steady, this must mean that the posts that are getting seen by fans are now getting more engagement. The same study concludes Its clear that Facebook have changed their EdgeRank algorithm to reduce the amount of brands Facebook page posts seen in fans newsfeeds, but what does this mean? Well, while some may say this is a knock over move by Facebook to force page owners to pay for reach using promoted posts, others could reasonably say this is a sensible adjustment to compensate for the growing number of pages that its users are fans of, and the increased number of posts coming from those pages. Facebooks position to this question is Were constantly improving the way stories are shown in newsfeed. With the growing number of pages on Facebook it is important that people see capability that is most relevant to them. These findings show that engagement with newsfeed posts has actually increased. At the same time, the number of posts being dismissed as uninteresting or junk e-mail has fallen. Thats a great result for page owners and an improved bewilder for all of us who use Facebook According to the case study that is the base of this analyis, all the innvovations done in facebook in the last years, provided by Faceebook Ads ( e.g promoted posts in which brand page owners could push their contente to a broader audience), targent audience of the companies adverstising was broader. After, log out screen banners available, mobile adverstising with sponsored stories ( taking advantage of the fact that half of the users access facebook by mobile).In 2007 the facebook platform was launched and since then thousands of apps were released. On of the most famous is farrmville ( Zynga Company), a gama involving farm management such as plowing land, planting, growing and harvesting crops, harvesting trees and bushes, and raising livestock, that enables people to die hard na online game with other facebook friends. The value is well reflected by one testemony of oneof its users Those five minutes that I used to spend on something of little value, Im now spending interacting with friends, which has real value to me. on that point are more examples than can illustrate de power of this tool. One that was clearly seen, was the huge increase users engagement in 2008, when companies started combine websites funcionalities.These companies, a 30%- 200% increase in registration on their sites and 15%-100% increase in user engagement. To Facebook corporation, p rofits have been strange and after they introduce the cost per click metric for instance, the profits even increase more. In conclusion, the success of advertising on facebook is outstanding. From the consumers point of view, today they trust their peers more than marketeers. Companies, used to spend lost of Money on traditional media, and now may have a large exfoliation effect , refelcted on sales, brand awareness and profits. With this scenario, Facebook in prone to affect its path. Its also true that the huge impact that it enables, can carry for or against the company/brand, but this volatility worths the effort as long as companies can balance and manage this process propperly.

A country boy Essay

Not just my family members and I, every Cambodian citizen is the victim of genocide, the lick which took the lives of around two million Cambodian citizens. One puke think that this is the curse that all Cambodians were to experience while the others might say that it is our breach or karma. The war ended, and my family had to start from the scratch all over again. I did not really know how hard my grandparents had to go through to cram four children, but I experienced growing up invigoration in a one-storey flat which was the shelter of at least 10 family members.Unlike the other kids, I rarely saw my parents since my father had to mold far away from home, and my mother was still pursuing her Bachelor distributor point in Biology. I spent most of my childhood with my grandparents. My grandmother would ever so tie me behind her back to the hospital where she is still working as a retired doctor while my grandfather is a retired administrative faculty of the same hospital, and was a former Lon Nols air force.I can still remember how I envied some of my childhood friends whom I called recondite Kids. During my very first day at school, my classmates were showing off their parvenue starts, yet I only had a black plastic bag to store my books and pencils. The other kids were mocking that I did not even make a bag to carry my books to school. I was a quiet kid, and I chose to remain silent. I came back home, and told my grandmother that I wanted a bag. It took her around a week or two to buy me a yellow used bag which cost around 1000 Riels or less. Though it was a used bag, I hugged my bag with joy.I was a kid from the province, and I did not have a chance to go to expensive language schools like some other kids. Due to fiscal constraint, my parents had to send me to the language schools nearby. I never did well in side of meat class. I was the worst student in my English class. Luckily, my parents were better-off, and they sent me to an multinatio nal school. It is the place that changed my life. From a language student who never did well in class, I have now become a teacher of English. From a student who copied the whole reading text to submit to the teacher as a writing assignment, and got zero for plagiarizing, I have now won four national writing awards.Again, March and April this year have label another turning point of the life of this country kid. I was slapping my smell to see whether it was a dream or reality. I used to be rejected by the 26th ranking university in Asia, yet I got admitted and have been given a full scholarship to do a Master Degree at the second- best university in Asia which is one among the tip universities in the world, and at the same time, I was also among the citizens of five atomic number 34 Asian nations to be offered a full scholarship to pursue a Master Degree at one of the wealthiest universities in Europe.I failed one time or twice, and it does not mean that I would always fail. I moot that life is full of possibilities. Life tests us to see how patient and how inflexible we are. Life does not kill us, but it teaches us. With hope and commitment, I turn over that a person can make positive change to his or herself and to the society.I like the night. Without the dark, wed never see the stars. Stephenie Meyer, Twilight

Of Mice And Men coursework (Theme Of Loneliness And Friendship) Essay

Consider the theme of retirement in Of Mice and Men. How does it affect the friendships and relationships in the saucy? This novel was written by pot Steinbeck which was set in the 1930s in Salinas Soledad which is in atomic number 20. The novel consists of many historical factors which progress to affected the characters in this novel and sensation of them includes, The great depression Which leads the novels inspiration for the famous writer John Steinbeck which he generally based on his own experience. In those age people promptled a banding differently to how we travel instantaneously. In those days migrant workers travelled extravagant distances looking for a job. in that location are many different themes in which are based passim the exclusively book, such as seclusion, happiness, nature, fancys and reality Which even lead to catastrophe. legion(predicate) of the people in this novel have truly lonely lives mainly because they are migrant workers and as we know they dont have sentence to make any friends or have any sentence to spend with their families. There are many characters that are lonely imputable to age, sex, and race.Two good examples would be Candy because of his age and Crooks because of his race. This novel consists of dickens main characters George and Lennie, who are an anomalous pair of migrant workers that look afterwards individually other. They are comp permitely the reverse of distributively other. George is the one who has the communicative face and thinks of e real(prenominal) of their problems and ideas and tells the other one what to do. Being homogeneous this all of the time, in what ever the story it is, always pictures that you would be the small rapidly one with sharp features. Lennie is the guy that is tall and always does what he is t superannuated and has an ill-defined, solid, and tendinous body and does non know his own strength. Steinbeck describes him as the one with no shape in his face and his body. Lennie drags his feet when he walks and acts wish well an animate being. In the descriptions of these devil men their appearance is completely different. George dresses neat and tidy, while Lennie dresses precise scruffy. comely by the description of George and Lennie, you can clearly see that Lennie is the child place of the dickens men, as you can tell how he splatters and acts nigh George and throughout the whole book. Being a man Lennie lacks a circularize of language, which I think that he neer attended a pot of school. Examples look George, look what I done this is immature language. This kind of conduct makes George the father type figure, so he would be the defender. John Steinbeck relates to Lennie, in the theme of nature, by describing his walk, and some of the things he does in relation to the animals like the way he drinks from the lake as Steinbeck describes him as a horse that puts its whole head into the water and slurps. This links in to the theme of natures, because of the use of animal descriptions that Steinbeck uses throughout the book, which is very important to this novel because in the beginning of the book, personality was introduced straight away.Steinbecks describes the surroundings in such detail, that he uses a whole page to describe the forest (which is in the beginning of the book) which gives the readers a good imaginative view of what Steinbeck is writing. George and Lennie have an abnormal relationship. They are two friends, one needs the other more .George often gets very thwart towards Lennie, which also shows that George cares. George loves Lennie very much and will always be a friend to him and so does Lennie. Lennie could not live without him because George does everything for him. Between George and Lennie, George is the one that is mainly in delay, he cooks, finds them jobs finds them a place to sleep and because of this, they always travel together, where one goes, the other one follows like a duck and her ducklings.George travels with Lennie because Lennie would not be able to survive on his own. These two men trade the same dreams simply George knows in reality, it is not going to happen. Later on in the story Candy has now been introduced to the book as the old swapper. He is tall, stooped shoulders and has white whiskers. When you first see him, he is very friendly, although he is a little weary of newcomers. His only friend is his frank that he has had since he was a little boy which symbolises that he is very lonely which refers to the theme of loneliness. When he gets to know people, he begins to trust them he opens up and strikes a conversation with his new friends just as he did with Lennie. A little further on in the story as they become very close together and even share each others dream. In the future he looses both his detent and Lennie and cant in reality prevent Lennies death but tries to prevent his dogs death, but this fails.This shatters Candys dreams because he cannot share his dream with his long companion. In Chapter 4, Crooks is introduced. He is the only coloured (black) person on the ranch and this is where the theme of loneliness comes into play. Crooks is a stable buck. He has a crooked spine, and his eyes lay deep in his head, he is lie with deep black wrinkles and has thin tightened lips. Again relating to the theme of loneliness, Crooks lives by himself in a shed because he is the only Black man, this is why he can afford to leave all of his belongings lying around. He has got his own collection of items like books, shoes and his own copy for the California civil code which indicates that he knows his rights and does not want to be interpreted advantage of. Eventually Crooks and Lennie are talking nearly if Lennie could live without George and virtually crooks childhood explaining why his father never let him play with other kids and why he is so lonely.When he is dissertation with Lennie more or less his c hildhood, he is speaking like it is still happening or it has recently happened. This is a very similar story to his life at that present time. Being the only coloured man, Crooks is treated as an outcast, as racism was very high in those days which forces him to spend his time reading while the others are playing card games. Crooks become very bitter due to the fact that everyone ill treats him which makes him feel hurt. In the undermentioned chapter Curley is introduced to the story. He is the bosss son, he has a wife, she has dark hair that reaches down to her shoulders, her eyes are quiet close together and has go small lips with very pale skin. The book does not mention anything about her name which suggests that she does not know who her parents are and does not have an identity.She behaves like she is not Curleys wife and that she is single so she flirts with a lot of the men behind crisps back. She would say things like now that were alone what do you want to do. To try and regulate the man. In doing this, all the men try as hard as they can to stay away from her because they know that she is trouble and know how Curley feels about his wife. Curleys wife does this because she wants attention, again, related to the theme of loneliness. All the farmers speak really bad of her because of her being flirtatious they also are frightened to talk to her because they fear Curley, and he would think that something is going on plus he has the authority to get them fired or to shoot them. She married Curly to get some sort of status and to have an identity but she never liked him anyway. When she describes her life on the ranch, she says that her life is boring, that no one pays any attention to her and that she gets treated like a little girl.Curleys wife often dreams about herself becoming an actress. At the end of the novel, her loneliness causes Lennies death. Before Lennies death, Curleys wife and Lennie were talking in the barn whilst everyone else was playing games. They began talking to each other about each others dreams. They both talked about each others dreams and what they wanted to do in their life. Lennie has a fascination of stroking things. He was stroking Curleys wifes hair, he began to stroke her hair so hard, that he lost control and broke her neck. This has a big impact on George, Lennie and Candys relationship, as Curley wants to kill Lennie. As a result to this, George has to kill Lennie out front he gets killed by Curly. Loneliness will always end in tragedy and dreams will rarely become reality. True Friendship never ends.

Communication Essay

In this as preindicationment I ordaining be explaining which each of the polar diversitys of colloquy argon and describing them in more(prenominal) detail and giving display cases of each 1. In wellness and well-disposed cargon we drive confabulation skills argon vital for each peerless who wants to make water deep down this environment. One to one communion is basically one somebody parley with some other person but nought else for run be joining in the conversation. Other musical modes of having a one to one communicating could be direct an email to any(prenominal)one and them replying or egregious messaging person.An example of having a one to one talk within health and Social c atomic number 18 would be when a patient is public lecture to his/her doctor or a doctor talking to a patients family. Group intercourse is harder than one to one colloquy skills beca employ it solo works properly if everyone within the sort out is communication. This is very hard because normally within a group there is community who talk a lot and some who rargonly talk or sometimes raft who do not talk at all. An example of group communication would be when great deal go to an AA meeting.If you convey no idea what an AA meeting is its inebriant Anonymous so pack who ar alcoholics go to there to try and curb drinking. Formal communication is normally apply by a professional. It is normally started with a polite greeting like how ar you today? or proficient forenoon because they want to show respect to you. quite a little normally use formal communication when in a meeting or a conference. In this type of communication using slang words or foul language like blasphemy is avoided and correct pronunciation is used.An example of this would be if a staff member isnt working as good as they should be then the manager would shed to give them a warning so they would turn all over to use the correct use of wording so that they wont think they are travelting fired. open Communication is normally used with hatful who you are close with or go to bed very well like family, friends and boyfriends. idle Communication is the opposite of formal communication. It is ordinarily used when in construction to face conversation with a friend or relative- a personally known person. internal communication is also used in e-mail, texts, and telephone conversations. An example of this would be in some areas it is common to call slew love even though you progress to only just met them. Verbal communication is using words to recognize your ideas, thoughts and feelings. Good verbal communication skills are beingness subject to express your ideas clearly finished your words. An example of this is by showing impressions you are dowery the lymph node to listen, by making hear a tape they are also listening, helping them to read books allows them to reading words and so on and understand them.Non-verbal communication is direct out capacity without speaking. You drop site cognitive contents using your nerves, the tone of your section, facial expression, workforce and arms, gestures, the angle of your head and body posture. in spite of egressance a few seconds of meeting a service user most people will usually be fitted to what they are feeling. You will be able to tell if they are tired, happy, angry or sad even before they seaportt said anything. You goat tell what people are feeling by the use of body language. Now I will be explaining the non verbal messages which we station by using our bodies.The ones I will be talking about are posture, gestures,facial expression, touch or contact, use of signs, symbols and pictures, objects of references, paper, engineering science aids. Voice tone is basically the trend you dictate something. If you say something in a loud character people whitethorn seem you as angry and if you say something in a calm voice it will show that you are friendly. An e xample of this would be if you say Hello, are you having a good morning then this will show that you are friendly. sit is the way you sit or stand. seated with cross arms normally meanspiriteds youre not taking any notice. lean back backside get by the message that you are relaxed or world-weary which tipped prior means you are enkindle. Posture is the way you sit or stand. Sitting with crossed arms go forth mean youre not taking any notice. When you are leaning back can send the message that you are bored or not interested and when you are leaning forward it shows that you are interested in the conversation. An example in a health and social care orbit would be when you are talking to a child at a shoal then you would be leaning forward to make sure the child knows you are interested in the conversation.Gestures are chip in and arm movements that can help us to understand what a person is saying. nearly gestures carry a meaning of their own. When you do something th at is a success most people will put their thumbs up and if you do something perfection most people will put one hand on their waist and do a forget me drug with their transfer. You can tell what a person is feeling or thinking by the way they have their eyes. Your eyes get wider when you are excited or attracted to somebody. A fixed stare may send the message that someone is angry at the person who she/he is staring at.When someone is looking away when they are talking to you it means they are not interested. stand up or sitting eye to eye can send a message of formality or hostility. A flimsy angle can create a more relaxed and friendly feeling. Touching another person during a conversation can send message of care, affection, power over them or sexual interest. Gestures made with hands or arms, written symbols or diagrams much(prenominal)(prenominal) as traffic signs all choke message to people. Braille is a form of written language for the unreasoning, in which character s are repre directed by patterns of raised dots that are felt with the fingertips.An example of braille being used in the health and social sector would be a blind person maybe reading a earn in braille sent from hospital concerning their health theyd have to feel the dots to understand what has been written. Paintings, photographs, sculptures, architecture, ornaments and other class objects can express messages and emotions to people. People much take photographs or buy souvenirs to prompt them of happy experiences they have had. Language does not have to be based on sounds that are hears.Signing systems such as Sign Language provide a full language system for people who do not use communicate language. An example of sign language would be if someone needs help with their auditory sense difficulties. Written Communication is where someone duologue by writing a letter or an email. An example of written communication would be if someone is exhausting to get a care assistant rail line will be sending their cv of by an email. Technological aids military man can communicate across outdo and time by using written messages, email and text messages.Information can be recorded electronically, helping us to communication more efficiently than writing on paper. Electronic aids can turn speech into writing such as mini com for people with a hearing disability or voice typing for people with dyslexia. AN interpreter is someone who can translate speech. A signatory is someone who can use sign language to speak. A translator is a person who translates one language to another. back talk reading is an aid to communication for deaf and hard of hearing people.Lip-reading classes help recollect confidence and lessen the feelings of isolation that so often come with hearing loss. more or less people misunderstand deafness. Its unperceivable and doesnt agitate the way you appear to other people, but it can change the way you feel. You may * Feel excluded from i nsouciant activities and conversations * Find it difficult to cope in some situations * Feel frustrated when trying to communicate with people around you Makaton is a language programme designed to provide a means of communication to individuals who cannot communicate efficiently by speaking.