Ben & Jerry’s Homemade Ice Cream

In February 1995, Bob Holland became CEO of Ben & international international ampereere Jerrys Homemade starter glance over, Inc. A few years earlier, the ice-skating rink thrash market began to suffer due(p) to a tread toward healthy eating. As a result, Ben & Jerrys growth slowed, and its stock prices dropped. Therefore, in June 1994, Ben Cohen resigned as CEO. Competition is a bounteous factor for Ben & Jerrys. Haagen-Dazs began aggressively attacking Ben & Jerrys in a fight for market share (Collis, 4). The comp whatever was the largest and oldest in the superpremium ice cream segment.It developed mix-in ice cream while introducing a new-fangled frozen yogurt line as well as a fat-free sorbet line. Breyers became a threat to the superpremium ice cream market because their products were less expensive. Ben & Jerrys face challenges like some(prenominal) other partnership. One concern was that its mix-in flavors were costly and difficult to produce. Mix-in f lavors consisted of candy bars, cookies, nuts, or fruit that were added to a chocolate or vanilla base.Many of their flavors, like squat Monkey and Cherry Garcia, contain numerous and large chunks of added ingredients (Collis, 3). Ben & Jerrys social missions is to operate the company in a way that actively recognizes the central role that business plays in the structure of society by instigating innovative ways to improve the quality of life of a openhanded community (Collis, 18). It should not abandon its mission. Bob Holland should remain enthusiastic and innovative.In 1994, Ben & Jerrys had a total of forty-four flavors. The introduction of new products stretched the firmlys capabilities (Collis, 6). Production planning, purchasing, and inventory management all impacted the companys gross margins. Ben & Jerrys could create limited chance variable products to boost sales holidays would be an excellent time to promote them. Also, any products that arent big sellers ca n be discontinued. Ben & Jerrys should viewpoint for quality and excellence for its superpremium products.It gained an early reputation for the unconventional mix-in flavors (Collis, 1). It was founded by deuce friends and became an immediate success. Several small companies, like Steves Homemade Ice Cream and Shamitoff Foods, flourished briefly before falling or died altogether (Collis, 3). By 1995, Ben & Jerrys was the number two maker of superpremium ice cream in the U. S with a market share of 43 portion it was 30 percent in 1990 (Collis, 6). Haagen-Dazs was number one in rise to power to being the oldest and largest brand.There were many other small companies that ranked behind Ben & Jerrys. It should continue to be innovative and follow the current trends. Many debauched food restaurants now serve salads to keep up with the healthy eating trends. Many cola products are now low in carbohydrates. Ben & Jerrys should not abandon its mission, but should continue to adjust as necessary with the trends. Reference Collis, David J. Ben & Jerrys Homemade Ice Cream Inc. A Period of Transition. Harvard Business School. May 19, 2005.