BBA102 Project Attitudes, Discussion and Conclusion part Based on An empirical meditate which compares the organizational organizes of companies managing the Worlds go atomic number 6 brands with those managing noncitizen brands by Philippa Hankinson in Journal of crop & Brand Management, Vol. 8, no(prenominal) 5, 1999 ATTITUDES TO ORGANISATION STRUCTURE Total N = 82 Top 100 OutsidersConsumer goods N = 64 Top 100 OutsidersConsumer services N = 18 Top 100 Outsiders over the outlive five years there has been a prison-breaking from a hierarchical organizational social organization to a flatter structure3.05 2.903.08 2.852.83 3.00 To complete successfully, companies must be prepared to transfigure their organizational structure3.63 3.503.62 3.413.67 3.69 The table shows the mean scores to those statements by a scale from 1 being strong disagreement to 4 being strong agreement. The result is statistically insignificant. This implies that brand managers in both Top 100 and Outsider both believed that a change over their original structures is necessary in coordinate to successfully deliver the brand above competitors. DISCUSSION So, plane though the evidence seems to support that organizational structure may not be the main determinant of success, we have to upset the situation that the Top 100 brands have a abundant judgment of conviction of experience in evolving their original structures. So in general, the plain implies that copying the brand leaders organizational structure never produces success. And so, Hankinson (1999) suggested that better brand precaution comes from market and client focus rather than greater inside efficiency. To outcome the question why, Martinson s et al. (1994) in his journal In search of ! geomorphological excellence suggest that: An organization faces an raiment of dynamic variables, including environmental...If you need to get a full essay, companionship it on our website: OrderCustomPaper.com
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