Exploring the Chinese market- A New Strategy of Golden Safe carriage become flat Co.,Ltd. yiyina Master of Business Administrator Contents: Golden Safeway realize over Co., Ltd is a Local Thai spark off agent Company ,which localize to carry the American market tourism since 2003, but with the societal development and legion(predicate) factors affected, Golden Safe way strike Co., Ltd took a cutting strategy to explore the Chinese Market in 5Jan 2012. Whats the reason to push the community to take such a strategy to set up a new branch in China? In this bind we pass on analysis how the company operate the counselling in its craft. Keywords: place Strategy, Service and tour design, SWOT abstract Method. Background and penetration: Golden Safeway Travel Co., Ltd was established in 2003, which is a lord perish agent approved by the Kingdom of Thailand tourism Authority and one of ATTA members of International touring car Association. Golden Safew ay Travel Co., Ltd has been providing professional tours and travel go for groups and pass tours from all e veryplace the world.
With stable development and excellent frame of tourist track and service, The products of the Golden Safeway Travel specializes in business trips, honeymoon, vacation Package, groups or FIT tours, tour packages, ticketing, Hotel reservations, car letting and other services and so on. Location Strategy: As all we know, a well behaved location is very measurable for a company and in Thailand ,Tourism pains has been a strategical pillar industry of the national economy, so the go vernment may have many policies to support ! this industry. Took such a good chance, Golden Travel Thailand choose to open its first great power in capital of Thailand in 2003. Except this, the rich travel resources of Thailand are very important. Which including the perfect industry-structure, and beautiful sceneries (such as, Bangkok -Grand castling ,Phttaya-Lady-Boy Show, Phuket Island-beach, Ayuthaya-historicalrelics, Chiangmai-unique Buddhist Culture) and so on...If you want to get a copious essay, order it on our website: OrderCustomPaper.com
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