Bus 290 ( Business Ethics )

JOHNSON AND JOHNSON - LIVING UP TO THE CREDOGeneral Robert Wood Johnson was the pioneer who guided Johnson and Johnson from universe a family owned enterprise to a world cognize firm Johnson defined the partnership s credo to include the pile s responsibility to customers , employees , the community and stockholders Johnson insisted that the credo be applied as a part of everyday philosophy of the association . thence the church doctrine was well publicized within the comp whatever as well as outside it . The Credo having placed customers gunstock followed by the employees , the community and the shareholders was considered as a novel make happy for a bon ton . A clear articulation of the Credo meant that every individual in the order knew what was expected of him in a crisis . Thus once the crisis over acetaminophen filth broke out , the employees knew that they had to fulfill their responsibility towards the primary constituency , any those who used its products . The faith that the company had created by widely advert its credo implied that the masses knew once the crisis broke out , how the company would oppose . Thus once the initial alert prohibiting acetaminophen was sounded and the company withdrew the product from the market despite the likely end point of 100 million , the public immediately knew that the company was quest its credo implicitly . This enhanced confidence of the public and the intelligent conduct of the company developed implicit faith .

! This facilitated the company when it re launched the brand after carrying out detailed investigations and identifying the case for the fatal adulteration , acetaminophen was accepted readily by the masses . Thus it would be seen that the Credo enabled the company to respond ethically to the crisis immediately and in turn save the Tylenol brand as the public had the faith in Johnson and Johnson s look on system , accepting that it would not have re launched the medicine without full verification . It is only Company s with a identical credo which has been institutionalized could have reacted in the same product line . Others as the famous purified water bottler Perrier succumbed to the lure of commercialization thereby losing credibility and ultimately also long term businessCredo breed . HYPERLINK http /www .jnj .com /our_company /our_credo_history / great power .htm (22 http /www .jnj .com /our_company /our_credo_history /index .htm (22 whitethorn 2006...If you wan t to get a full essay, tell apart it on our website: OrderCustomPaper.com

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