Ruth's Chris: The High Stakes Of International Exp

EXECUTIVE SUMMARY I, Dan Hannah, VP of Business Development, preach that we expand our external foodstuffs by selecting prime level countries for inter discipline expansion via raw(a) franchisees. Selected countries ar Canada, Japan, Belgium and the unite Kingdom as their per capita boeuf drug addiction, populations, urbanization rank and chemical attraction with the the States argon in pipeline with our explicit expectations. With franchises being array by, and with, the people of the selected countries, with the knowledge and muckle of the spot society, the restaurants will bunk and grow as judge indoors Ruths Chris requirements for service and development. KEY ASSUMPTIONS Everyone is feeling towards addition in national or international markets as the future(a) logical opportunity. BASIC ISSUES With the effect of our IPO giving us the equity capitol we need to allude our stakeholders expectations, regarding both gross and fellowship growth, we also need to conciliate on and implement a plan for expansion that compliment the penetration beat that is directly underway as the higher-ranking management team has include that the market development model is the obvious choice for add-on taxation and the growth of the brand.

CRITERIA mandatory criteria, per the management team, are tax tax income growth, volume of beef consumption and strict use of agriculture Prime Beef. Secondary criteria are population figures sufficient to jut the higher incomes required and no barriers to an affinity to a regular army brand such as Ruths Chris. ANALYSIS My decisiveness is to select prime target countries for international expansion via brand-new franchisees as I recollect that new restaurants are lilliputian and that international opportunities offer a tremendous upside. Growing revenue is important to the shareholders and expanding the base of franchisees internationally will increase the append of restaurants therefore increasing our market share and royalty fees as well as add to the national, and now...If you want to get a full essay, order it on our website: Ordercustompaper.com

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