Ethics Golden Rule

There is no ‘right vs.. Wrong when it comes to showing reverence for the dead or comforting the grieving. Perhaps it is better to think in terms of appropriate vs.. Inappropriate, or thoughtful vs.. Thoughtless. When you're not sure what to do, the best course of action is always the Golden Rule: ‘treat others the way you wish to be treated. Under this ethical code, funeral directors, cremation societies and direct disposers are expected to treat with he greatest respect the clients they serve, the deceased with whom they are entrusted; the general public who seek information; the cultural values, religious traditions, and familial relationships of all; the private information they are given; and the laws of the state; and the profession in which they serve. The death Of a loved one is an incredibly difficult time, and a family needs to feel supported and cared for when they choose a funeral professional to take care of a loved one.Ethical treatment of the deceased is the highest priority for cremation societies, funeral homes and cemeteries. It is an honor and a sacred duty to help a family when they have lost a loved one. It is a spiritual and reverent experience to care for those who have died. Those in Funeral Service are committed to leading the way in funeral industry ethics, and showing the communities, in which they serve that do take their duties and responsibilities seriously in showing reverence for the dead. What should be done with the dead? Where, O death, is your victory? Where, O death, is your sting? (l Corinthians 15:55) Death is never a welcome visitor. Death may come suddenly or be receded by a long, lingering illness. No matter how we may sometimes think we are prepared for a death, it is always perceived as â€Å"sudden† and without warning. Many people are so afraid of death that the topic is totally avoided from any thought or discussion. Several methods for disposal are practiced: earth burial, entombment, cremation o r donation of the decedent's body for anatomical study. In many cases, the manner of disposal is dominated by spiritual guidelines and a desire to show reverence for the dead, and may be highly radicalized.Many religions as well as legal jurisdictions have set rules regarding the disposal of corpses of the dead. Since the experience of death is universal to all humans, practices regarding corpse disposal are a part of every culture and religion. There is a duty upon certain people to dispose of a body after a death. This duty falls on the executor or administrator of the decedent's estate, the parents of a deceased child, a hospital authority / nursing home if the body of a deceased patient is on its premises and the local authority where no arrangements are otherwise made for the disposal.

Working for a Large Company

The number of people in the US who are quitting their corporate jobs to start their own businesses is growing. One recent best-selling book entitled Fire your Boss! seems to reflect the growing discontent with company life. Why are so many people going into their own businesses? One of the most frustrating things about corporate life is the bureaucracy. This is the administrative system of paperwork and red tape that keeps track of everything in the corporation.Any decision must be agreed upon by many people in different departments and levels of the company. This can be very frustrating for individual employees who want to have control over their own work. They can become exasperated when their good ideas get tied up for months in the bureaucratic machinery. Employees often long the freedom of being their own boss. Another depressing aspect of working for a corporation is the lack of job security.Contrary to business owners, employees in a large company can be fired at any time, for almost no reason. If there is a downturn in the economy, layoffs are likely to come. Even if a worker has done his best to serve the corporations, he could find himself fired without warning or explanation. When a person works for himself, however, he cannot be fired. The traditionally attractive fringe benefits of a corporate position have been decreasing in recent years as well.There was a time when landing a job at a top corporation meant the employee was assured of a good retirement. More and more these days, however, pension benefits are being cut to lower payroll costs. Workers are being forced to worry more about their own retirement plans. In the same vein, health care is another benefit that has started to evaporate. Health insurance premiums are rising, while covered medical conditions are shrinking. This means employees are paying more out-of-pocket expenses than before and getting less care in return.

A comparison of American and Japanese Animation

The origin of the modern day term ‘Animation’ derives from the Latin word   ‘Animatus’, meaning simply ‘ to give life’ yet perhaps the earliest known form of animation, the phenakistoscope, derives it name not from Latin but from a Greek term meaning â€Å"deceiving viewer†.The phenakistoscope, invented in 1833 by the Belgian Joseph Plateau was the forerunner of the more famous (and more commercially available) Zoetrope (Greek: Zoe – life / trope – wheel) invented in 1834 by George Horner,The earliest fully animated cartoon (as they were then more widely known) was produced by a French strip cartoonist Emile Courtet, who, working under the name Emile Cohl used individually drawn images to create the 1908 two – minute long cartoon named Fantasmagorie which subsequently received release in Britain under the title Black and White.The world’s first ‘Cartoon Star’ Felix the Cat â€Å"walked† in to the picture and onto the screen in 1919, the creation of already successful comic strip artist Pat Sullivan, Felix was to both revolutionise cartoon making and introduce manyclichà ©s that are still in effect today. Sullivan utilized all the aspects of the comicstrip such as speech bubbles, ‘idea’ light bulbs and the quite literal use of items such as the humble question mark, in order to bring Felix to life. As Denis Gifford explains:†¦[I]f a question mark could be drawn popping out of Felix’s head, then it could just as easily be plucked physically from the sky and used as a handy hook, especially if a milk bottle stood just out of reach. (The Great Cartoon Stars, a Who’s Who!)While the first cartoon hero may have been a cat, arguably the most famous of all animated stars however, is Mickey Mouse. Featured in â€Å"Steamboat Willie† (1928) the first commercial cartoon film to ever include sound, Mickey Mouse, looks quite different from th e incarnation familiar to the children of todayIndeed, the ever-changing appearance of animated characters, due mainly to increased improvements in technology has undoubtedly led a much more demanding audience.picture from IMDb  Where we were once charmed by the grainy black and white image of a happily whistling mouse, more sophisticated techniques and the introduction of Computer Generated Imagery (CGI) has opened the door to such astonishing animated films as the Disney-Pixar release â€Å"Shrek†, the visually stunning â€Å"FinalFantasy- The Spirits Within† (the first animated feature to ever attempt toproduce photo-realistic CGI humans) and the deservedly Oscarâ„ ¢ winning Miyazaki Hayao creation â€Å"The Spiriting Away of Sen and Chihiro†.Today, animation is everywhere, from televised adverts, children’s shows, video games and cinema, animation is no longer simply an art form, but a cultural icon embraced by almost all and guaranteed to instil a childish air of wonder even in the most jaded and cynical of adult hearts.The application of animation in feature films is by no means a new occurrence – yet the scope of creativity and imagination shown by today’s innovators is undeniably impressive and has also been shown to influence more ‘mainstream’ movie directors such as Quentin Tarantino choosing to add an entire â€Å"Animà ©Ã¢â‚¬  sequence to his movie â€Å"Kill Bill†, to Richard Linklater’s decision to make his version of Philip K Dick’s â€Å"A Scanner Darkly† a wholly animated affair.The kings however of the art could only be considered American Disney Studio and Studio Ghibli of Japan.   The purpose in essence of this essay is to conduct a comparison between these two very different innovators of animatic design.   

On Orientalism by Edward Said Movie Review Example | Topics and Well Written Essays - 1500 words

On Orientalism by Edward Said - Movie Review Example lution Western writings from the mid-20th century closely mirror those of the 19th and 18th centuries, demonstrating a lack of change in the stereotypes about the region. In addition, Orientalism promotes the idea of an â€Å"ideal other,† a reverent and exotic ethno-religious group that embodies traits deemed â€Å"noble† or â€Å"good.† Said’s analysis looks not only at the images that characterize Orientalism, but also why it looks the way it does. He points to Imperialism as the foundation of Orientalism — many of the early generalizations about Arabs came from the Imperialist impulse to control a nation through its people. By making broad assumptions about a certain group of people, colonialists found it easier to control the expansive empire they found in the east. Following the years after Napoleon’s 1798 conquest of Egypt, the French surveys of the country provided Europeans a window into the mysterious middle east. The volumes compiled demonstrated French military power, but also introduced the first images of the region into the collective consciousness. These stereotypes would define the cultural perspective on the middle east for the next three centuries. In this section, Said talks about the differences between British and French Orientalism as opposed to American Orientalism. The key differences spring from two facts: firstly, America has never had a colony in the near east, and as such their perceptions are far more indirect and abstract; secondly, America has a long-standing tradition of support for the nation of Israel, which leads to a strong polarization between the â€Å"west† and the â€Å"east.† American media offers fresh anti-Arab sentiments on a regular basis, primarily due to the pro-Israel attitudes of the federal government. This bias, in turn, colors American perception of Israel. This section serves as a continuing examination of the perception of Arabs in the media. Although Said acknowledges the persistence of what might

Review Essay Example | Topics and Well Written Essays - 500 words

Review - Essay Example The Southern African region is showing a better graph whereas other regions like Central Asia and Eastern Europe are not doing very well in the reduction. The article highlights the fact that in South Asia there has been a fifty percent reduction amongst the younger age groups. This is because of the takeover of the new president, Jacob Zuma who upholds work against this disease and advocates testing against the disease as well as the provision of the drugs against the disease. According to the Unaids, there have been many contributory factors throughout the world for this reduction of the number of sufferers of this disease. This includes the change in the culture and the awareness with regard to sex education. The release of gay men from prisons in such areas has also been helpful. Also the targeting of high risk groups of the virus with education and prevention methods has been a reason for the better results. Strong campaigns in certain countries are also being carried out with I ran being an example where condoms are provided in the jails along with private times for the men to meet their wives to reduce the risk of acquiring AIDS.

Interview paper Research Example | Topics and Well Written Essays - 2000 words

Interview - Research Paper Example Clishia Taylor acquired her nursing profession after attending an undergraduate program in the College of Rochelle leading to a degree in bachelors of Science in Nursing. She has also mastered in business administration from the University of Connecticut in which she majored in health care administration and finance, a course that she considers an upper hand in her career development in the nursing field. Along the way, she received a doctorate degree in health care Ministry in theological seminary school in the US, which she feels expanded her knowledge in the medical field. In addition, she has a rich experience in the medical field after working in different environment and acquiring a different experience in every place she worked. Among some of the experiences she considers relevant in her medical career is her internship in the National Health care Reform where she worked for the White house and enriched her knowledge in modeling health care units, which is a demand for the mod ern health environment. Also, she has served in the position of a psychiatrist in Yale Hospital and as a quality assurer in a nursing facility, which has backed her with over 30 years’ experience in this sector. In the year 1995, she founded AHCP in her endeavor to participate in modernizing the health care facilities not only in US but across the global scope. She is an active contributor in a the famous millennium magazine referred to as the Health Care Pulse Magazine that covers critical health issues in the international environment. The purpose of my interview with Clishia was to obtain clinical experience from a professional expert as part of the learning process. The Role of the Administrator DR Clishia, being the founder of this health institution, is the President of the American Health Care Professionals Hospitals and takes a leadership role in the organization. In the organizational chart, she forms part of the top level management and is involved in making of mana gement decisions within the organization. Second in the hierarchy of the organizational chart is the AHCP vice-president, Beatriz Arroyave, who answers directly to Clishia. In this interview, Clishia expressed the meeting in the organization as rather flexible though she explicitly stated that she meets with vice president at least twice in a week. With the lower level management, monthly meetings are scheduled for the last working day of the month when each administrator is required to report about the months experience and provide suggestions for program improvement in the next period. Being a nurse in profession, she also plays a role in patient evaluation and attendance to urgent matters within the hospital at her availability. She also reported that she plays a key role in financial management and control to ensure smooth running of the facility. Her strength in her administration role seems to emanate from her strong educational background coupled with her experience. During h er education, she acquired nursing skills in her undergraduate program and later reinforced it with health care administration. This integrative knowledge gives her an upper hand in handling matters in her own professional from an administrator’s point of view. While her knowledge in nursing helps her to understand the problems in this sector, her management skills help her solve the problems in that arise within the organi

Political and Cultural Consequences of Neo-Liberalism Essay

Political and Cultural Consequences of Neo-Liberalism - Essay Example This theory suggests that individual entrepreneurial freedom can be achieved inside an institutional framework that is distinguished by strong private property rights, free markets, and free trade. Neo-liberalism, as a theory, requires that the role of the state should be to create and protect the already developed institutional framework. The state, therefore, should set up all the necessary mechanisms such as the military, defence, police, and legal structures to secure such institutions. When this is done, the state would have guaranteed property rights and proper functioning markets. Furthermore, the law of neo-liberalism states that if markets are nonexistent, then the government must create them (Harvey, 2005:1). The state is not supposed to go beyond creation of markets and necessary institutions. This means that the state should not interfere with the markets once created. It should keep a minimal role because according to this theory, the government does not have sufficient knowledge on market undertakings. Moreover, some people in the market may influence state policy for their own gains. Deregulation of market functioning, privatisation of companies, and removal of the government interference have been the strongest terms of neo-liberalism in the world today (Foucault, 2008:2). A neoliberal government is thus committed to instituting and favouring strong individual property rights, effective rule of law for all its citizens, and freely enabled trade. According to the theory, these are the fundamental institutional structures regarded indispensable to guarantee freedom of the market. The market then requires a legal structure that is liberally bargained in terms of contractual efforts among the market players. These contractual obligations between individuals, would lead to the protection of individual rights to freedom of operation, right to expression, and choice. According to the theory of liberalism, therefore, the state has to use its monopoly po wer to supervise and oversee the markets at all costs. On the other hand, while the state ensures individual rights in the marketplace, each person is held accountable and liable for their own wellbeing. The principle of neo-liberalism in many countries has extended into economical, political and social-cultural spheres (Leys, 2001:14). Having neo-liberalism defined in the above discussion, this paper seeks to unveil the political and cultural consequences of neo-liberalism. First, this paper puts the political consequences of neo-liberalism into perspective. Therefore, the political consequences of the theory of liberalism as destroying the global democracy, governance, and security of individuals take centre stage. The political neoliberals have distorted the fundamental pillars of global social organisation. Political neo-liberalism is the interaction between the state organs and individuals to influence choices. It is a form of social structure, which moulds the behaviours and a ctions of individuals. Neo-liberalism as a subset of globalisation has led to neoliberal politics that have caused massive deprivation among the poor in many regions around the world. Moreover, neo-liberalism policies qualify as both positive and negative depending of the degree of application (Leys, 2001:14). Neo-liberalism in most parts of the world has led to the formation of strong fiscal policies. Many governments have had to practice strict criteria in the effort to limit budget deficiencies and debts. Through this practice, most of the states have given priorities to public expenditure. Such that, far from subsidies and other

Why the Elmhurst Cafeteria Should Extend Their Hours of Operation Essay

Why the Elmhurst Cafeteria Should Extend Their Hours of Operation - Essay Example For many reasons related to this inefficient combination of order and disorder, it would be of tremendous benefit to the health of students if Elmhurst cafeteria were required to extend their hours of operation. College, of course, is the final destination on the journey meant to take humans from childhood to adulthood and it is certainly not coincidental that with each progression upward through the educational system the students are rewarded with more leniency in terms of structure. As students progress from elementary school to high school and then into college, they are granted more freedom in terms of which subjects they can study and when they are allowed to take those classes. But one thing that seems to change very little if at all is the opportunity to eat. While the lunch time may be far more structured during the lower levels of the education system, there is still a reliance upon that structure even into college. Students are still expected to congregate at the institutionalized times for breakfast, lunch and dinner; post-dinner food choicers are virtually ignored. Unfortunately, college study habits don't conform to that old-fashioned structure.

Purpose for Educational Leadership Personal Statement

Purpose for Educational Leadership - Personal Statement Example With my master degree, I was credited with 3 Advanced Certificates in Management from the same university, to wit: Advanced Certificate in Information Management, Advanced Certificate in Telecommunication Management, and Advanced Certificate in Human Resource. My interest in educational leadership is an expected offshoot of an increased awareness in contemporary leadership theories gained from human resources management courses. I have started to remunerate on the development of leadership theories through time – mostly focusing on leadership styles and perspectives on motivating one’s followers. Despite the enormous amounts of theoretical framework on guidelines for effective leadership, there still exist conflicts in organizations that could not be resolved by the so-called leaders who have supposedly gained so much expertise on the field of human behavior in organizations which highlight modules on managing conflict, change, culture, diversity, and teamwork, among others. My educational background equipped me with conceptual frameworks on management and technology. I am aware that the history of education has evolved from a curriculum comprising of a simple theoretical framework to the complex structure we have today. The development of technology opened a whole spectrum of information and educational opportunities which enhanced the capabilities of individuals. Murphy, et.al. (2002) averred that â€Å"school leaders, educational administration faculty, and policymakers are endeavouring to redefine the profession in an era of ferment, during which the legitimacy of its knowledge base and the appropriateness of programs for preparing school leaders have been thrown into question†. More and more educational programs and institutions opt to apply leadership theories for diverse reasons. In this regard, I am interested to look into the increasing incidents for educational institutions’ use of adjunct faculty to augment teaching needs and requirements, not duly supported by full-time faculty members.     

Critical evaluation Essay Example | Topics and Well Written Essays - 1500 words

Critical evaluation - Essay Example t supplementary facts that were expected from the implementation of the smoke-free legislation, as they acknowledge, â€Å"Our study is part of a comprehensive evaluation of Scotland’s smoke-free legislation† (Haw & Gruer, 2007: 549). The researchers successfully deal with the comprehensiveness of the topic of their study. Though previous researches on the air quality of the public places of Scotland refer to the subsequent impact of the smoke-free legislation, their acute limitation was that they do not tell much about the impacts on the private places. Haw and Gruer’s comprehensive approach to the research topic pertinently includes the exposure of the non-smokers in the private places. Such comprehensive approach to the changes in exposure aids the readers to achieve an overall picture of the change in exposure. Another thing is remarkable that the researchers are more concerned to prove the consistency of the findings of their paper with other studies than to clarify the concepts of â€Å"exposure to second-hand smoke† (Haw & Gruer, 2007: 549) and the parameters of â€Å"change† that they are dealing in the paper. Significantly their paper lacks any efficient literature review that could have clarified the outline of their research topic and other related concept. Also it lacks a sufficient literature review to support its methodology and other approaches to the research topic. Haw and Gruer do not tell anything about ethical approval by any ethic committee. Also they do not describe the maintenance of ethical issues for the paper. As to research method, Haw and Gruer chose the cross-sectional approach for their research. But the flaw within their methodological approach is that though in the first place they chose the cross-sectional method, they used longitudinal data also. Though they expressed the aim of the study as â€Å"to measure change in adult non-smokers’ exposure to secondhand smoke in public and private places after smoke-free legislation was

Paper for logistic glass Research Example | Topics and Well Written Essays - 750 words

For logistic glass - Research Paper Example To be a successful exporter, one needs to seek a good forwarder. These third party companies dealing in transportation coordinate the movement of products across the globe. They also act as information sources that can be used as a guide by new exporters. Some of these exporters include BDP Logistics, Panalpina, Kintetsu, Expeditors, and Schenker (Kafiris, 2010). Export documents are integral in international shipments. Sans proper documentation, coffee beans cannot be exported. Proforma invoices are used to confirm that coffee beans were ordered in the United States, incoterms before they are shipped, payment terms, and pricing. Clients to obtain import licenses and financing that make accuracy essential will use the Proforma invoice. On shipment, the coffee beans require a commercial invoice, a shipper’s export declaration, and a packing list. Additional required documents are material-safety data sheets, ocean bill of lading, and certificate of origin. Good customer service involves; enquiring import requirements for coffee beans from consumers and sending the customer accurate documents before arrival of the coffee beans at the port (Kafiris, 2010). To become an exporter, we will need knowledge and skills to be successful. These are harmonization code knowledge for classification of the coffee beans for SED, fundamental understanding on the working of ocean freight, know dialing codes for faxes and phone calls, know global geography like major ports, and selection of appropriate incoterms (Kafiris, 2010). For export payments, there are four methods of payment with different risk levels. The highest risk method is open terms where the coffee beans will be shipped in good faith that payment will be made. Pre-payment has the lowest risk for the exporter, but high risks for importers as the customer pays before shipping. Time and sight drafts are similar to cash on delivery with moderate protection to the exporter. Goods are shipped without pre-payment b ut are released only after payment. Letters of credit refer to financial contracts that involve mediation by a bank in the transfer and payment of the coffee beans. It is the safest mode of payment for exporters, although one should seek training in this method to avoid fee discrepancy and fraud (Kafiris, 2010). Imports of coffee beans from Vietnam to the United States have gone up by 70% in the last decade with coffee consumption in Vietnam going up by a similar percentage (International Trade Program 2008). The demand for coffee beans has gone above market clearing level with crop yield and market price being at an all time high. The additional use of independent specialty roasters has acted as an indicator of coffee’s increased demand. Our company will target the specialty roaster market. Discerning customers insist on coffee beans of the highest quality and furnish the gourmet coffee market that is growing and represented by large US companies including Starbucks, as well as other thousands of small scale specialty roasters. Specialty roasters are also willing to pay more for Arabica beans that our company will deal in. They attempt to distinguish their companies through the characteristics of the coffee beans that they utilize, such as growing location, methods of farming, and bean size (International T

Tourism in Latin America Essay Example for Free

Tourism in Latin America Essay Imagine that you are a tour guide in Latin America. Your clients want to see the artwork and ruins of the earliest known pre-Columbian civilization. They also want to know the history behind them. To satisfy their interests, you must custom develop a tour just for them. You will call it The Legacies of the Olmec, Zapotec, and Chavà ­n. Describe each of the 3 artifacts below: Describe this artifact: 1. The name of the civilization that created it (Olmec, Zapotec, Chavà ­n) ? 2. An explanation of the evidence that the artifact belongs to that civilization 3. A description of the characteristics of the artifact 4. A logical explanation of the purpose that the artifact would have served Describe this artifact: 5. The name of the civilization that created it (Olmec, Zapotec, Chavà ­n) ? Chavin 6. An explanation of the evidence that the artifact belongs to that civilization Common Chavin design are people ands animals 7. A description of the characteristics of the artifact Art and engineering innovations can be found in distant settlements 8. A logical explanation of the purpose that the artifact would have served To percent the temple from flooding during highlands rainy seasons Describe this artifact: 1. The name of the civilization that created it (Olmec, Zapotec, Chavà ­n)? The Olmec 2. An explanation of the evidence that the artifact belongs to that civilization They were the people who built the heads 3. A description of the characteristics of the artifact The most recognizable artifacts are carved stone heads 4. A logical explanation of the purpose that the artifact would have served They are portraits of the Olmec ruler

Strategy Development IKEA

Strategy Development IKEA Introduction This report describes the vision of IKEA, the main internal and external factors affecting its strategy development based on the articles and information published in press affecting the socio-economic activities of organisations. The first part of the report is about the history of IKEA and the idea behind IKEA Group then we will discuss the companys social responsibility programmes and how it strives to take advantage of public relations. Afterward, we will move on the affects of internal and external factors influencing the companys strategy development and finally how IKEA has performed since 2005. The external factors show political, economical and social analysis affecting the IKEA Group. It helps readers easily see what the main factors that IKEA should consider in its strategy development are. The history of IKEA Mr. Ingvar Kamprad, the founder of IKEA has been in his own business since he was five. At age of five, he bought matches in bulk cheaply in Stockholm and re-sold them to his neighbours at a lower-price but he was still making profit. Thereafter, he expended his business to selling flowers and greeting card, Christmas tree decorations and also pencils and ball-point pens. In 1961, IKEA starts its first quality test on the products using Swedish testing standards. Since then the company has been engaging innovating, producing and creating quality products with the lowest prices. The idea IKEA, as it says on its website, has a simple but challenging idea â€Å"To create a better every day life for the many people.† The group tries to support this idea, vision, by offering a wide range of stylish home furnishing products at prices so low that everyone will be able to afford them. Developing and creating quality products at low prices is not an easy task. To meet this strategy, high quality at the lowest price, the company involves with diverse aspects of management, production process and also innovation. However, the group does not scarify everything to meet its targets, keeping prices low but not at any price. IKEA works in an industry where there are many rivals and stakeholders, new competitors come in to the market with diverse products and target customers. In such a market environment, it is not easy yet focal to monitor changes and predict what your competitors next step would be. We will discuss the factors that have an impact on IKEA later in the report. â€Å"We shall offer a wide range of well-designed, functional home furnishing products at process so low that as many people as possible will be able to afford them.† THE IKEA Business Idea Strategy Development Factors Furniture retail industry is a huge industry with numerous competitors. Hence, to achieve a considerable market share having innovative products based on customers needs and wants is crucial. Moreover, innovation should be based on a cost effective mind in order to keep the manufacturing process cost as low as possible. The External Factors There are internal and external factors (forces) influencing the development process on every manufacturer. External factors mainly known as political, legal, social/green, economic and competitive and technological forces are often seen by managers as forced factors, nevertheless they plan their strategies based on based forces. These external factors could restrict some industries while open new opportunity windows for others. Currently, there are two external forces that should be more considered in strategy development than others. These factors are social/green forces and economic forces. In recent years, countries and people are more conscious about the environment because of global warming problem. This indicates that companies should become more environmentally friendly and employ new green technologies to reduce their negative impacts on the environment. Going green helps organisations to show their public how responsible they are to the environment. IKEA has published some documents and reports on its official website to reflect its green activities. â€Å"Social and environmental responsibility is a prerequisite for doing good business. IKEA ´s sustainability direction is that â€Å"IKEA`s business shall have an overall positive impact on people and the environment†. The IKEA vision and business idea encourage the work with social and environmental responsibility.† Anders Dahlvig, President and CEO, IKEA Group It is important for firms to convince their customers about their activities and behaviour against different aspects of their activities such as sources of raw materials, production process and standards, etc. all these needs are forces by external forces through new legislations and campaigns. Therefore, IKEA like any other market player should consider reasonable response to such factors. In addition, Economic forces are other external factor affecting companies sales, profits and turnovers. Currently, the world economy is suffering huge problems and difficulties due to US credit crises and international credit crunch. The recent credit crises in the US has cause a recession in the US market where is the second main market place of IKEA1 in other words, due to the economic difficulties, the US customers are not willing to purchase new goods as same as before as they do not have enough money to afford it. Hence, the group should consider new strategies for the US market to not only keep its market share, also avoid any profit loss. Furniture retail industry like other industries needs innovation to survive and compete in perfect markets. Innovation is the key to design and produce new products at competitive prices. However, about 50% of new products are not successful and are failed for different reasons. A company like IKEA with powerful presence in international markets should always recognise new product and opportunities to produce new innovated successful products. The Internal Factors The internal factors that should be considered in strategy development are more focused on factors that are controllable and can be predicted. E.g. customer services, product promotion, etc. The group is planning to double its size and build 20 new factories in the next five years according to the group. This new expansion requires considerable strategies and plans to the groups targets. However, building new facilities do not guarantee the success of the business. The idea behind IKEA is to produce quality products at low prices that appeal to the most people as possible. To hit this target, the group needs innovation to produce competitive products in one hand; on the other hand, it should exploit new technologies to make the production lines more efficient. A report published by Jeanette Martens son there are serious problems concerning the store project cost follow ups. Moreover, he argues that the store project cost follow up is too inflexible and a deliberate deviation from the specifications has to be done in order to study costs for different items specifically. In addition to cost management, marketing strategies and advertising programmes are internal factors that should be planned and considered in the strategy development plan. 1- IKEA financial fiscal report published on the Internet IKEA since 2005 IKEA Group is a multinational company possessing 231 stores expanded 24 countries. The group has developed 45 trading service offices in 31 countries, together with31 distribution centres and 11 customer distribution centres in 16 countries. According to the financial figures published by the group, there is a steady rise in the sales figures, increased by 1.34% from 2005 to 2007, hit a new record of 19.8 billion euros in 2007. As the official figures illustrates, IKEAs main market places are Europe, North America with 82% and 15% respectively. Asia and Australia had only 3% of sales contribution in the same financial period. Nevertheless, China with 22% and Poland with 16% are the countries with higher purchasing figures. Italy with 8%, and Sweden and Germany both with 8% are other countries where customers were more interested in the products of the group. Apart from financial statistics, IKEA has business relationship with 1,350 suppliers in 50 countries. Moreover, the group has e mployed 96,300 people in Europe, 16,450 workers in North America and also 5,250 employees in Asia and Australia. Apart from the published financial data, the group has been trying to increase its corporate social responsibilities and become more environmentally friendly by become greener and also employing new technologies with the lowest negative impact on the environment. Furthermore, the company is concerned about sources of raw materials used in the production lines. IKEA code of conduct IWAY Showing responsibility for people and the environment is a prerequisite for doing good business. Thats why IKEA requires suppliers to comply with the companys code of conduct, â€Å"The IKEA Way on Purchasing Home Furnishing Products† (IWAY). IWAY defines in detail criteria relating to working conditions, minimum wages, overtime payments, the right to belong to a trade union, emissions to water and air, waste and chemical management, and bans on child labour and discrimination in the workplace. Conclusion In conclusion, planning a strategic development plan requires numerous considerations and aspects. Every strategy development plan includes two main factors, internal factors and external factors. The external factors are those factors that are not controlled by companies whereas the internal factors are controlled by companies. Furniture retail industry is a huge industry with its especial potentials. However, there are some factors in retail industries that have direct impact on sales and also future success of each member of retail industries. Economic influences are part of these motivations. IKEA Group, as a multi-national group should consider the current economic recession in the US as North America is its second major market place. Recent mortgage crises, credit crunch and economic recession have caused financial difficulties for US economy; hence, customers are not willing to buy new products as they cannot afford it. IKEA is considered as a dominant furniture retail market player in Europe and it is recognised as a serious competitor in North America market; nonetheless, IKEA is not recognised as a major market player in Asia and Australia according the groups official annual report. Therefore, theses markets should be targeted in the future development and marketing plans if IKEA looks for new customers from these regions and also higher turnover.

Emotional Regulation Conflict Management Style in Students

Emotional Regulation Conflict Management Style in Students Abstract EMOTIONAL REGULATION AND CONFLICT MANAGEMENT STYLE AMONG UNIVERSITY STUDENTS M. VIJAY * S. KADHIRAVAN ** Research scholar Research supervisor This study examines about university students’ emotional regulation and conflict management style on the basis of demographic variables such as, stream of study, year of study and type of family. The researcher has employed the descriptive survey method for this study and the sample was carried from university students in Salem. The sample size is N=93, and‘t’ test, Pearson’s r and ANOVA were used and the data was analyzed through SPSS.V.22. This study reveals that students from arts and science background haven’t differed in their emotional regulation, first and final year students have partially differed in their emotional regulation than their conflict management style and finally students from nuclear family background have partially differed in their emotional regulation than the counterpart. The study concludes that, emotional regulation partially correlated with conflict management style at 0.05 levels. Key words: Emotional regulation, Conflict management style. INTRODUCTION Students are come across from many events in their life. Perhaps, events are generates some emotional reactions; those reactions invite either positive or negative consequences. Emotions are complex reaction that would not raise isolate, it is involved with internal subjective feelings and as well as influence of socio-cultural factors. When separating the problem students have different opinions, creative thoughts, skills, and values to directing the goals. In these context, when the person wants engaging an activity that is incongruent with his/her interest or needs lead to disagreement. An even disagreement produces some emotional reaction. In these contexts emotional regulation help to cope students’ emotional reaction, which means, it deal with any coping strategy used by the individual when deal with an unnecessary thoughts, feelings and emotions. In order to use managing conflict style also helps to coping their incongruent conflict issues in good manner. EMOTIONAL REGULATION In the stage of adolescence to adulthood is a major obstacle to move up for everyone because, in these stage people are inviting many commitments for showing their values in the social system.Through inviting more commitments people are experiencing emotional events. In these context, emotional regulation help to cope their emotion in wider perspective. Emotional regulation refers to extrinsic and intrinsic processes responsible for observing, assessing and modifying emotional reactions, in particular their exhaustive and temporal features toachieve one’s own goals Thompson (1994). Emotional regulation is a coping mechanism, it is concerned with emotions context whatever people areraised. There are two specific strategies often involving to regulate people emotions effectively, such as, cognitive reappraisal and expressive suppression. Cognitive reappraisal strategies deal with cognitive changes such as thinking, feeling, creating new ideas to interpreting emotional stimulus w hich means it involves recognition of the individual’s negative emotional response and reinterpretation of the situation by exchanging the negative thoughts to increasing positive thoughts. Expressive suppression also involves emotional regulation, it means, person’s knowledge about the causes of emotion that inhibiting ongoing emotional expressive behavior. CONFLICT MANAGEMENT STYLE When students are require to perform some activity that is incongruent with their interest leads disagreement. According to Rahim (1992) Conflict is an interactive process that manifested in incompatibility, disagreement or dissonance within or social entities. Conflict management refers to minimizing the negative outcomes of conflict and promotes the positive outcomes of conflict with the goal of improving learning in an organization. (Rahim, 2002).Conflict management helps to recognize, cope and to direct the conflict from negative aspect to positive manner. Rahim (1979) who psychologist, conceptualized five different conflict management styles to cope students’ conflict situation in an effective mode, there are, (I) integrating style, which involves high concern for self and others., (II) obliging style, it involves person who concerning low level for their own self and concerning high level for others, (III) dominating style, it involving high level of concern for their ow n self and as well low level of concern for others, (IV) avoiding style involves low level of concern for their own and also others and (V) compromising style involves equal concern for own and others. REVIEW OF RELATED LITERATURE The review of literature in the research study helps researcher to gain some knowledge and insight in to the purpose and the result of the study. Studies on emotional regulation and conflict management style are given below. Ahmet yigit and ahmwtozpolat (2014) conducted research on emotional regulation strategies as a predictor of life satisfaction of university students based on parent profession, income level and educational background. They found cognitive reappraisal strategy directly predict life satisfaction of parent profession, income level and educational background. Gulcimenyurtsever (2014) investigated negotiator profit predicated by cognitive reappraisal, suppression of emotions, and misrepresentation of information and tolerance of ambiguity among undergraduate students. The result reveled that negative coefficients were obtained from scored between emotional reaction and cognitive reappraisal and tolerance of ambiguity. PiiaNaykki and SannaJarvela (2014) examined socio-emotional conflict in collaborative learning of higher education context. Collaborative work of higher education students was followed during a three month course. The result indicate that has students are more experienced in socio-emotional challenges and adopt avoidance-focused emotion regulation behavior and to lower their on task engagement. Jianzhongxu (2013) conducted research on individual and group level factors for students’ emotion management in online collaborative group work in united state. The researcher found that, emotion management in group work was positively related to feed back, learning oriented reasons, arranging the environment. In addition compared with part-time students, fulltime students were more initiative in managing their emotions with doing online group work. Nicole M. Monteiro and Shyngle K (2014) examined the emotion regulation of coping strategies among university students in Botswana. The result indicate that students’ emotional suppression was positively correlated with problem solving, cognitive restructuring, expressing emotion, social support, problem avoidance and wishful thinking coping strategies. Ishfaq Ahmed and Muhammad (2010) studied about personality does affect conflict handling style among college students. The researchers’ found that personality affects avoiding and competing style of conflict management style. Hidetomorita (2003) investigated conflict management style of American and Japanese with close friendships among college students. He found that dominating and obliging style of conflict management often by American students than Japanese. Hossein Khanaki (2010) examined conflict management style among engineering students and experience engineers from Iran. The result reveled that experience engineers often prefer to avoid conflict management style and similarly both of them generally showed a lack of inters in competing style. Joanne C.Y. Chan (2014) examined conflict management styles, emotional intelligence and implicit theory of personality of nursing students. The researcher found that students often used obliging and integrating style than dominating style conflict management style for clinical supervisions. Eunjookim and ayano Yamaguchi (2014) investigated the effects of taking conflict personality on conflict management style across culture among undergraduate students. The researchers’ found that taking conflict personality indicated positive relation with participant’s conflict management style. Sehrish Hassan and Muhammad (2015) examined the relationship between conflict management, social support among university students in Pakistan. The result found that social support was not significantly correlated with conflict management styles and female students’ social support shown higher than males’. Tong Yu and guo-mingchen (2008) investigated intercultural sensitivity and conflict management styles in cross-cultural organizational situations among university students. The result revealed that moderate relationship between the two concepts and among respective dimensions. On above related literature provides detail knowledge about present status of emotional regulation and conflict management style. The researcher examines the relationship between emotional regulation and conflict management style among university students with the help of previous related literature knowledge. NEED FOR THE STUDY Emotions are develops throughout the life span. It does not arise in isolation; it is a combination of cognitive, behavioral and socio-cultural influences. Every student were experienced by emotional and conflict events, but they know how, where and which type of decision would aid to solve the problem. In these situations, emotional regulation and conflict management style would help to handle students’ problems in good manner. This study would help to examine the relationship between emotional regulation and conflict management style of university students’. HYPOTHESES Emotional regulation will be correlate with conflict management style of university students. Students from arts and science will be significantly differs in their emotional regulation. Students from first and final year will be significantly differs in their emotional regulation and as well as conflict management style. Students from nuclear and joint family will be significantly differs in their emotional regulation. RESEARCH METHOD The researcher has used descriptive survey method for this study. This study analyzes the relationship between emotional regulation and conflict management style of university students. The researcher has exploit incidental sampling method for select the participant in university. Students from first and final year were selected as a sample for this study. The data were collected from 160 students and finally only N=93 were selected for this study and also remaining data was eliminated on the consideration of spurious data. Emotional regulation questionnaire (ERQ) by Gross and john (2003) and conflict management style by Johnson (1990) were used for this study. The selected data were scored as per the scoring norms and also analyzed with the help of SPSS V-22. The data was in additionally promote to classified on the basis of stream of study [arts= 40; science = 53], year of study [first=59; final = 34] and the type of family [nuclear = 66; joint 27]. RESULT AND DISCUSSION Table-1 shows the difference between arts and science students in their emotional regulation. Table-1 From the table-1 it is found that the ‘t’ values are not significant for any one of the facet of emotional regulation. Hence the hypothesis is not accepted. It is concluded that students from arts and science stream did not differ in their emotional regulation. Table-2 shows the difference between first and final year students in their emotional regulation. Table-2 From the table-2 it is observed that the t-values are significant for cognitive reappraisal facet of emotional regulation than expressive suppression facet. It is indicate that first year students are often using their cognitive reappraisal strategies in their emotional regulation than final year students. First and final year students are significantly differ in their emotional regulation. Hence the hypothesis is accepted. Table-2.1 shows the difference between first and final year students in their conflict management style. Tabe-2.1 From the table-2.1 it is found that the t-values are not significant in none of the dimension of conflict management style.Hence the hypothesis is not accepted for conflict management style, but this hypothesis is accepted for emotional regulation. In general, it is concluded that the first and final year university students are differ in their emotional regulation than their conflict management style. Table-3 shows the difference between nuclear and joint family students in their emotional regulation Table-3 From the table-3 it is observed that the t-values are significant for cognitive reappraisal facet of emotional regulation than expressive suppression facet on the basis of students’ type of family. The table indicates that students from nuclear families are often used their cognitive reappraisal strategies in their emotional regulation rather than expressive suppression strategies. In general students from nuclear and joint families are partially differing in their emotional regulation. Hence the hypothesis is accepted. Table-4: Shows the correlation between emotional regulation and conflict management styles of university students. Table-1 **. Correlation is significant at the 0.01 level (2-tailed). *. Correlation is significant at the 0.05 level (2-tailed). From Table-4 it is found that the students’ emotional regulation is partially correlated with conflict management style. There are two strategies specifically involving in emotional regulation such as expressive suppression and cognitive reappraisal, this table shows that cognitive reappraisal facet is significantly correlated with collaborating style of conflict management style at the level of 0.05 (2-tailed). Cognitive reappraisal facet deals with person’s cognitive changes, such as, thinking, feeling, creating new ideas to interpreting emotional stimulus which means it involves recognition of the individual’s negative emotional response and reinterpretation of the situation by exchanging the negative thoughts to increasing positive thoughts. In addition collaborating style indicates that person’s high level of assertiveness and cooperation, it also attempts to provide the best solutions in conflict situation. In other hand, expressive suppression facet did not correlate with any dimension of conflict management style of university students. It indicates that university students are often using cognitive reappraisal facet of emotional regulation than expressive suppressive suppression. In general students’ emotional regulation and conflict management styles are significantly correlates at the level of 0.05. Hence, the hypothesis is accepted. CONCLUSSION Table-1 shows university students’ emotional regulations do not significantly differ in their basis of stream of study. Table-2 shows university students’ emotional regulation differences on the basis of year of study. First and final year students are significantly differ in their cognitive reappraisal facet than expressive suppression facet, and table-2.1 shows the difference about students’ conflict management style on the basis of year of study. It shows students from first and final year do not differs in their conflict management style. In addition table-3 shows the students’ differences on the basis of type of family in their emotional regulation.Table-4 shows university students’ emotional regulation strategies partially correlated with collaborating style of conflict management style. From the discussion we conclude that, students from nuclear and joint families are partially differing in their emotional regulation. In general, over all fin dings shows university students’ emotional regulation are partially correlated with conflict management style, and the study conclude that university students’ emotional regulation positively correlated with conflict management style. REFERENCES Chan, J. C., Sit, E. N., and Lau, W. M. (2014). Conflict management styles, emotional intelligence and implicit theories of personality of nursing students: a cross-sectional study.Nurse education today,34(6), 934-939. joo Kim, E., Yamaguchi, A., Kim, M. S., and Miyahara, A. (2015). Effects of taking conflict personally on conflict management styles across cultures. Personality and Individual Differences,72, 143-149. Hassan, S., Aqeel, M., and Hussain, W. (2015). The relationship between conflict management and social support among university students. Yu, T., Chen, G. M. (2008). Intercultural sensitivity and conflict management styles in cross-cultural organizational situations. Ulcimen Yurtsever (2008). Negotiators profit predicate by cognitive reappraisal, suppression of emotions, misrepresentation of information, and tolerance of ambiguity. Perceptual and Motor Skills: Vol 106, Issue, pp. 590-608. Scott, J. P., DiLillo, D., and Watkins, L. (2015). Negative urgency and emotion regulation strategy use: associations with displaced aggression.Aggressive behavior. March2015. Yigit, A., Ozpolat, A. R., and Kandemir, M. (2014). Emotion regulation strategies as a predictor of life satisfaction in university students.Journal of Psychology,2014. Vol.5. (2014). Monteiro, N. M., Balogun, S. K., and Oratile, K. N. (2014). Managing stress: the influence of gender, age and emotion regulation on coping among university students in Botswana.International journal of adolescence and youth, Vol19(2), 2014. NÃ ¤ykki, P., Jarvela, S., Kirschner, P. A., and Jarvenoja, H. (2014). Socio-emotional conflicts in collaborative learning a process-oriented case study in a higher education context.International Journal of Educational Research,68, 1-14. Vol 68, Pages 1–14, 2014. Xu, J., Du, J., and Fan, X. (2013). Individual and group-level factors for students emotion management in online collaborative group work.The internet and higher education, vol19, pages 1-9.

Based loosely on an interpretation of the painting by Kevin Sinnott :: Drama

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The Americans With Disabilities Act Essay -- Argumentative Healthcare

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Madness and Insanity in Shakespeares Hamlet - The Necessary Madness of

The Necessary Madness of Hamlet      Ã‚  Ã‚  Ã‚   Hamlet, by William Shakespeare, is a complex play, filled with layers of meaning. These are often revealed through the madness of the characters and the theme of madness throughout the play. Although Hamlet and Ophelia are the only characters thought to be so afflicted, the reactions of other characters to this madness mirrors their own preoccupations.      Ã‚  Ã‚  Ã‚  Ã‚   When one refers to madness in Hamlet, most would think of Hamlet's madness, or at least that that he was pretending to possess. Although Ophelia does go insane and ultimately commits suicide, the central lunacy of the play revolves around Hamlet himself. Hamlet's plan to act mad is completely unexplained. It is safe to assume that he is pretending to be mad so he can get away with saying and doing things that would not ordinarily be tolerated. Also, if people think that he was crazy, they would not pay any attention to him in his plot to kill Claudius and avenge his father's death. This plan backfires though, because his family and friends bend over backwards to find the cause of his madness.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Every main character in Hamlet seems to have their own conjectures as to why Hamlet is acting so out of character. One obvious reason is the mourning of his father's death. In addition to this, though, they all have personal ideas of varying merit. Claudius thinks that Hamlet has some kind of secret cause for the sudden change in his personality. Gertrude believes that along with being upset about the death of his father, Hamlet is tormented by the fact that she married Claudius. Rosencrantz and Guildenstern believe that he is hurt, for his ambitions have been squashed. Not only does his uncle... ...thers. Ophelia's insanity is very different from Hamlet's and quite straightforward. She does not need to ponder very hard before she decidessuicide is a much better option than life has ever been.      The madness in Hamlet sets up nearly all of the play. The main character, Hamlet, is believed to be crazy by all, except Horatio who knows Hamlet's reasoning behind the insanity. All of the characters decide on their own guesses as to what is plaguing Hamlet. This is interesting because all of their hypotheses are based on the things that most worried them.    Sources Pennington, Michael. "Madness as the Only Safe Haven." Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. of "Hamlet": A User's Guide. New York: Limelight Editions, 1996. Shakespeare, William. Hamlet. Norton Critical Ed. New York: Norton. 1992.   

Disney Cruise Case Study

Marketing Strategy Development Proposal – Disney Cruise Line Dave Rothenberg & Kang Liu Marketing in Tourism and Hospitality Dr. Ceridwyn King Temple University School of Tourism and Hospitality Management Structure Executive Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 1. 0 Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 2. 0 Situational Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 2. 1 Internal †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 2. 1. 1 Organization Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 2. 1. 2 SWOT Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 2. 1. 3 Target Market Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 2. 2 External †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 2. . 1 Porter’s Five Forces †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 2. 2. 2 PEST Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 2. 2. 3 Competitor Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 2. 3 Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 3. 0 Problem/opportunity Identification.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 4. 0 Marketing Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 4. 1 Product/service strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 4. 2 Distribution strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 4. 3 Communication strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 13 5. 0 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 Reference list†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 Appendixes †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Executive Summary Disney Cruise Line has been running since 1988 and was successful in the past 24 years. In this report, the situation analysis of the company will be provided separately into internal analysis, which includes organization analysis, SWOT analysis, and target market analysis, and external situation, which includes Porter’s five forces, PESTE analysis, and competitor analysis. By viewing the situation analysis, it is clear that Disney Cruise Line has a disadvantage on the scale of business and a strong advantage on its brand and the loyalty of its customers.Last but not least, t hree marketing strategies, which are product/service strategy, distribution strategy, and communication strategy for next 12 months have been developed at the end of the project in order to give the direction to the company’s yearly marketing plan in 2013. 1. 0 Introduction Disney Cruise Line was founded in 1988 with its first ship, Disney Dream, follow by Disney Wonder in the next summer. After enter the cruise line industry for decades, Disney Cruise Line now became one of the most famous cruise line companies in the world. Now, Disney has four ships on line and serves travelers to several destinations around the world.In 2012, it is estimated Disney Cruise Lines will own nearly 3% share of the worldwide cruise market (2012 World Wide Market Share, 2011). Disney Cruise Line has position itself as a head in the cruise line industry, providing a place as Disney theme parks, where families can spend their time together and every member can have fun. 2. 0 Situational Analysis T he purpose of this situational analysis is to understand Disney Cruise Line’s external and internal situation, including the customer, the market environment, and the firm’s own capabilities.The situational analysis will forecast current and future trends in the dynamic environment in which the Disney Cruise Line organization operates. 2. 1 Internal The conduction of the internal analysis will portray how the organization itself operates. This internal analysis will include decision-making within Disney Cruise Line, promotional programs, the image of the organization, and an assessment of the key internal strengths and weaknesses of the organization. 2. 1. 1 Organization Analysis Disney Cruise Line is one of the new businesses from the Walt Disney Company; ther Disney companies are in the film industry (1928) and the Disney theme parks (1955). The first ship, Disney Magic was launched in 1998 and then Disney Wonder joined the fleet in 1999, the next year. Those were th e only two ships that the Disney Company had for the last 13 years until Disney Dream was launched in 2011. Disney Cruise Line has now established itself as a leader in the cruise industry, providing a setting where families can reconnect, adults can recharge and kids can immerse themselves in a world only Disney can create (Disney Cruise Line, 2012).Disney Cruise Line continues to expand its blueprint for family cruising with its fourth ship, Disney Fantasy, scheduled to make its maiden voyage in 2012 (Disney Cruise Line). 2. 1. 2 SWOT Analysis In order to satisfy customer needs and have the greatest opportunity to reach its full potential, the Disney Cruise company must understand its external and internal situation, including its customer, the market environment, and the firm’s own capabilities. In doing so, a SWOT analysis was conducted in order to point out the company’s internal strengths and weaknesses, as well as external opportunities and threats.Appendix A sh ows the SWOT analysis conducted for Disney Cruise Lines. In conducting a SWOT analysis many trends in within the organization as well as in the surrounding environment were identified. With our own analysis, we found key strengths in the organization essential to the success of Disney Cruise Lines. Disney Cruise lines is owned and operated by the largest media and entertainment company in the world (Cruz, 2011). This strength provides customers with a product and service marked by the excellence of the Walt Disney organization.  Also you can read about  History of the Culinary Arts.Disney Cruise Lines currently employs over 150,000 people with an average turnover rate of eight years. This shows us that employees are satisfied with their employer, and will in return portray this to the customers. Disney Cruise Lines are continuing to introduce new innovative products to the market. Disney’s new â€Å"first of it’s kind† 4,000 passenger ship brings with her ev en more features and a wave of innovation (Young, 2011). This ship is the first cruise vessel to be equipped with an onboard water rollercoaster.Disney’s Fantasy, which will premiere in April, will also carry new ground breaking features only available from Disney companies. Along with the introduction of two new ships, Disney Cruise Lines are expanding their ports to three new cities. New to 2012, Disney Cruise Lines will be sailing from New York City, Seattle, and Galveston, Texas (Weissman, 2011). The addition of these new ports will allow customers from even wider geographical regions to enjoy the unique Disney experience on the sea. Through conducting the SWOT analysis a number of weaknesses were also able to be identified.A major trend in customer’s perception shows that the Disney name only appeals to family’s seeking a vacation (Mena, 2011). There is currently little marketing or promotion being conducted in order to appeal to different groups of custome rs. It is commonly perceived that Disney only offers family fun, and does not interest customers seeking a more multi-dimensional experience (Archer, 2011). Also, the Disney Cruise Lines demand nothing but excellence from their employees while on board the ship. However, it will take a vast amount of resources to continually train the staff in order to upkeep the superior service.This will cost the organization a great amount of resources on an ongoing basis in order to properly train all of the staff. Superior service, however, is an absolute necessity within this industry as leading competitors such as Carnival Cruise lines have above average customer satisfactory ratings (Mena, 2011). A number of opportunities were also identified within our analysis that could assist in the achievements of the organization. Continuing the company’s expansion into new regions by increasing the ports from which the ship sails, will allow more customers to access the service both internation ally and domestically.The CLIA has reported an increase in cruise line passengers within the United States by 10. 3% from 2009-2010, proving an increase in domestic demand (Mena, 2011). Disney Cruise needs to continue to respond to this rising demand by opening new homeports throughout the country. In response to this rising demand, Disney is providing two new vessels to the fleet, from which it can market their services beginning in 2012. (Cruz, 2011) This provides the organization with opportunities to advertise this unique product and expand above the competition.Disney’s newest ship, the Disney Fantasy, will debut in April of 2012. The addition of this much-anticipated vessel will provide the organization with an opportunity to market a product that will provide extensive customer appeal and attract new patrons. Some potential threats to the Disney Cruise line were also noted within the situational analysis. Perhaps the most important of all is the fact that demand will v ary accordingly with its surrounding environment. For example, irregular weather patterns as well as natural disasters serve as a major threat to the wellbeing of the organization (Scull, 2011).The fertility rate has also been decreasing since 2007 and is predicted to keep failing in the next few years (Brady, 2012) (refer to Figure 1). Figure 1: â€Å"Recent Trends in Births and Fertility Rates Through June 2011,† The trend identified in Figure 1 may potentially affect the entire organization as Disney Cruise markets specifically to families with young children. As a result, the demand for the product may decrease due to the decreased fertility rate. Another external threat to Disney Cruise is the overall customer’s perception of the safety of the cruise industry.The recent sinking of the Costa Concordia cruise vessel on January 13, 2012 will impose personal fear of safety in potential customers (D’Emilio, 2012). Although the cruise industry is currently experi encing growth, on-shore resorts also pose a potential threat to the cruise industry. Another threat that may affect the company’s public perception are the social and ethnic groups who protest against by the Disney Company, including the Disney cruise ships as a result of alleged inappropriate activities and things such as damage caused to the local marine life by the ships.This has brought about negative media attention, which may ultimately affect the customer’s view of the Company (Mena, 2011). This has the potential to directly put a damper on the entire Disney brand name. 2. 1. 3 Target Market Analysis In order to effectively find which consumers and markets the Disney Cruise line should be targeting, a target market analysis must be constructed. This analysis will allow the Company to view and analyze the current target market as well as decode other target markets that would be beneficial to the organization.The target market of Disney Cruise Line is similar to Walt Disney theme parks that are directed towards families with young children. The cruise line is strongly supported by the Disney culture created by the Disney organization (Watts, 1995). Since the cost of taking a cruise is higher than going to the theme parks, families interested in taking a Disney Cruise must have high and stable incomes (Silverstein, 2010). Because the distance will influence the motivation of the tourists, the major target market should be the residents in the United States.From the 2009 to 2010 primary vacation season, the amount of American tourists leaving from USA based ports increased by 3. 2% (Mena, 2011). To further identify the preferences of families when taking a Disney Cruise, a survey (see Appendix B) has be designed to gain better insight into their profile. The survey can be viewed in Appendix B in which we used to gather target market information. 2. 2 External Within the conduction of the situational analysis, an external analysis is conducted in order to analyze all of the forces outside of the organization.This analysis includes competitor information, consumer information, industry information, and outside forces information. These external forces will assist in creating the best marketing decisions for Disney Cruise Line. 2. 2. 1 Porter’s Five Forces In order to better understand the business decisions that are needed to be made by Disney Cruise Line, the Porter’s Five Forces model presents the relative power that each of these forces has in the industry and their impact on the Disney Cruise Line.By looking at the model portrayed in Appendix C, Disney Cruise Line will be able to identify the key forces influencing the industry. According to Porter’s five forces, it is clear that competitors and suppliers have more power than the Disney Cruise Line. Although Disney Cruise Line has its specific position in the cruise line market, other cruise line companies are older and bigger than Disney. (Clancy , 2008). Furthermore, the basic facilities that the other cruise lines offer are quite similar, such as providing rooms, restaurants, events and transportation to destinations.Thus, competitors become one of the most important threats to the company. Also, the suppliers in cruise line companies have high bargaining power. They are companies such as shipyards which include large companies that provide unique products, i. e. the cruise ships themselves, and which contribute to their high bargaining power. Another example is the petroleum companies which provide one of the most important sources in the cruise industry, oil. The price of oil cannot be control by one or few companies and is related to the international situation existing at the time.On the other hand, one of the more unique features in the cruise line industry is economies of scale. The cruise line companies provide many different destinations, a large number of ships and build the loyalty of their brand to increase the barriers to entry in the market by others (Huxley, 2008). This causes a low threat of new entrants. Moreover, the bargaining power of buyers in the industry is also low. According to the report from Cruise Line International Association (CLIA), the number of customers in the cruise line industry is increasing (Scull, 2012).Another reason for optimism toward the Disney Cruise Line is the high degree of loyalty to the Disney brand. The Walt Disney Company has created a magical world that cannot be replaced easily (Johnson, 1981). This is why although the price of Disney Cruise Line is very high, there are still many people wanting to take a cruise on the Disney Cruise Line rather than other cruise lines. Therefore, the bargaining power of buyers can be considered low. Last but not least, the potential substitutes for the Disney Cruise Line are Walt Disney Resorts, other family resorts, and package tours which include flight ticket and hotels.However, in addition to providing a Disney experience, the cruise provides travelers the opportunity to travel between ports. As the result, the threat of substitutes in the cruise industry is considered to be low. 2. 2. 2 PESTE Analysis The PESTE analysis is a framework used by business strategists to identify those factors operating in the ‘outer’ (macro) environment of a firm which impinge upon its activities and profitability in addition to factors affecting its immediate product markets. PESTE has five elements: political; economic; social; technological and environmental (PEST, 2006).These factors play an important role in the cruise line industry. However, they are usually outside the control of the corporation and must be considered as either threats or opportunities. The PESTE analysis diagram for Disney Cruise Lines can be viewed in Appendix D. In order to get a more complete view of the company’s current and future environment, the PESTE analysis has been conducted to assess the market from the standpoint of Disney Cruise Lines. Information gathered will help identify how external factors affect arketing situations and how they might influence future marketing activities. The PESTE diagram in appendix D illustrates the PESTE analysis conducted for Disney Cruise Lines. In conducting the PESTE analysis, it presents the factors in the political environment that affect Disney Cruise Lines in the positive ways and those which provide opportunities to the organization. For example, the U. S. government is expanding the Global Entry Program to make it easier for frequent tourists to visit the United States (Bart, n. d. ).Such a policy brings more tourists into the U. S. and has the potential to increase the demand for the Disney Cruise Line. Furthermore, the technological environment creates exciting new opportunities for the cruise line industry. Cutting edge technology has been added to many cruise lines in the market in 2012 allowing them to utilize new and ever expanding tec hnology (Archer, 2012). For example, it is now more convenient than ever for customers to plan and book a cruise vacation online with the do-it-yourself travel agent option, acquired by Disney (Pike, 2012).The Disney Cruise Line can use these new technologies to develop new service, such as incorporating a â€Å"Virtual Porthole†, a service provided on the new Disney Dream. These portholes offer a real-time view outside the ship via live video provided by high-definition cameras placed on the exterior of the ship (Cruz, 2012). On the other hand, the factors in the social environment today show the negative impact to the industry. Religious welfare groups who protest Disney for what they deem as offensive material will have an impact on the company and the marketing decisions the company makes.There are also groups that claim cruise ships are harming the environment. These trends will affect consumers and particularly when customers are making decisions of choosing either an o nshore resort vacation, or an open sea cruise vacation. Recent events have also highlighted the potential dangers and safety factors of the cruise line industry. The recent Costa Concordia cruise ship that has sunk has attracted media attention and will alter the markets perspective on the safety of open sea vacations (D’Emilio, 2012).If consumers are concerned about the safety of cruising, they may choose an onshore resort vacation instead of the cruise Last but not least, current economic and environmental factors do not appear to be having a real significant impact in the cruise line industry. Although the industry is still trying to survive from an extremely difficult economic period from 2008- 2010, the demand on the wave season in 2012 is still high (Mena, 2011; Yong, 2012). The wave season is the cruise industry’s peak sales period of the year, typically running from January to March for most lines.The cruise line industry usually uses this to predict the demand for the following quarter in the year. (Yong, 2012) In conclusion, the political environment and technological environment have positive impacts and provide encouraging opportunities to the cruise line industry. On the other hand, the current social environment can be the threat to the industry. Additionally, while the economic environment does not appear to significantly influence the cruise line industry at this time, the organization should still be aware of its potential impact. . 2. 3 Competitor Analysis The competitor analysis plays an important role in marketing plan. It not only shows the position of the organization in the market but also presents both the advantages and disadvantages of the organization compared to its competitors. By looking at the competitor analysis, the organization can correct the marketing direction and clear its position in the industry. Furthermore, the organization can ensure that the product is superior so as to satisfy the customers, especially the customers in the target market.The direct competitors of Disney Cruise Line are other cruise line companies, including those with different types of marketing positions. The figure shown in Appendix E uses the two factors, price and the level of family orientated packages provided to identify the position of all the competitors. By looking at Appendix E, it presents that the Disney Cruise Line, Royal Caribbean, Norwegian and Carnival are in the same position group which are highly family-oriented. Furthermore, Disney is the only company which provides true luxury cruise line products to the family market.According to the figure portrayed in Appendix F, Royal Caribbean and Norwegian are the main competitors to Disney Cruise Line. All three companies provide special kids programs but using different names (Sloan, 2011). Another similarity between Disney and Norwegian is that both of them have their own fictional characters. Disney Cruise Line has Disney’s character such as Mickey Mouse and Toy Story. On the other hand, Norwegian has characters from Nickelodeon such as â€Å"Spongebob Squarepants†. Since there are more cartoon characters in the media today, Disney should be aware of he potential competition non-Disney characters play in consumer’s decision making. In addition, Disney and Royal Caribbean both provide unique cruising experiences but in different way. Royal Caribbean provides many adventure facilities on their ships, such as onboard rock climbing wall, ice skating rink, mini-golf course, surfing simulator, and boxing ring; these are very attractive to some family members, particularly teenagers. On the other hand, Disney is more focused on younger children and families as a whole.By including in Disney’s special show the famous Disney characters and the â€Å"Magical moment†, it attempts to create the unique Disney experience for every family. Disney creates a moment that parents and children can experience to gether. The similarities between the Norwegian and Royal Caribbean cruise line are primary pricing and the diversity of destinations. The average per person price of Disney Cruise is over $250 per day while the other cruises are closer to $100 per day, significantly cheaper than Disney. The diversity of destinations is another difference between Disney and its two main competitors.Since Disney has only 4 ships, it can only provide a few destinations to its customers. On the other hand, Norwegian and Royal Caribbean have 12 and 22 ships respectively. Based on the size of the company, they provide more choices of destinations than Disney, and this becomes another weakness to the Disney Cruise Line company. 2. 3 Summary Through conducting of the situational analysis, many reoccurring themes were highlighted which are important for making good marketing decisions for the Disney Cruise organization. It is evident that the Disney’s Cruise organization makes beneficial use of the Di sney experience and theme.As seen in the SWOT analysis, while Disney Cruise offers a unique experience attractive to families, the company is also not as established as its competitors within the industry. This also appears to be evident in Porter’s five forces when considering Disney’s position in the industry since its competitors have been in existence longer, are much larger, as well as competitor footprint. The targeted market analysis presents that the family consumer market is the targeted audience for Disney Cruise, but as was also shown in the SWOT and competitor analysis’s, packages and services are high priced and limited.The analysis has shown that Disney Cruise offers a unique theme attractive to all family vacation seekers, but also shows the already established and large competition to the organization by the long stand cruise lines. 3. 0 Problem/opportunity Identification Through conducting the situational analysis, it is evident that the Disney Cruise organization is unable to compete with leading competitors due to their lack of size and ports. This problem is especially apparent in the organization’s competitor analysis where the small size of the organization relative to competitors within the industry is portrayed.This is troublesome for the Disney Cruise Line as tourists usually select their cruise line based upon destination first and then look for accommodations that satisfy personal desires (Jenkins, 1978). Disney currently only provides a few destinations which are all located near the continental United States, such as Alaska, Hawaii, Canada, Mexico, Spain, and the Bahamas. In contrast, its competitor, Royal Caribbean, provides destinations all around the world, including various ports in South America, Europe, Africa, Australia, and Asia. This makes it impossible for Disney Cruise to compete based upon ports.Expanding the size of the company is a strategy that would require significant resources and time. The Disney Cruise organization does however possess the opportunity to create a niche market targeted towards customers who remain loyal to the organization. It has been shown that customers in the cruise industry often show a high degree of loyalty to the organization which they choose (Sun, Jiao, & Tian, 2011). Through conducting an internal analysis, it is made clear that consumers who use Disney’s products and services often remain loyal to the organization and are likely to purchase from the Disney brand again.Disney Cruise has the opportunity to specifically target Disney loyalists who are seeking a new form of the Disney experience. In doing so, the Disney Cruise organization must focus its marketing on the journey rather than the destination. The best opportunity for the organization is to develop a specific market in which the consumer will not be influenced by the amount of ports that are offered. In order to create a niche market, which is defined as targeting one segment of a market (McDaniel, Lamb & Hair, 2007), Disney Cruise Line must market itself to Disney loyalists.The organization must implement and execute certain marketing strategies that target current and previous Disney customers. 4. 0 Marketing Strategy As seen in section 3. 0, the major weakness of Disney Cruise Line is the size of the organization. This causes a problem for the company because it cannot compete with its competitors on the quantity of service such as choices of destinations, date of departure, and the period aboard. In order to counteract this weakness, it is necessary to develop a marketing strategy for Disney Cruise Line.Developing a marketing strategy will help the company to achieve its goal by defining a target market, setting marketing goals, and developing and maintaining a marketing mix (Shoemaker & Shaw, 2007). According to previous sections, Disney Cruise Line is unique in the cruise line market, due to the ability to create a unique â€Å"Disney exp erience† for its customers and attract tourists with its â€Å"Disney brand† (Watts, 1995; Pettigrew, 2011). Thus, the goal of the company should be to focus on a niche market. In this case, the niche market is visitors who have been to Disney theme parks and are highly loyal to the Disney Company.In order to achieve this goal, Disney Cruise Line has to create a specific position which occupies a place in consumers’ minds that cannot be replaced by its competitors (McDaniel, Lamb & Hair, 2007). Furthermore, the functional strategy mix for Disney Cruise Line in the next 12 months is a product/service strategy, distribution strategy, and communication strategy. 4. 1 Product/service strategy Product and service are the basic items in a company. According to Shoemaker and Shaw, product/service mix is defined as the combination of products and services aimed at satisfying the needs of the target market (Shoemaker & Shaw, 2007).In addition, since positioning is about d esigning product/service offering and accompanying image to occupy a unique place in customers’ minds, product and service play an important role in a positioning strategy (King, 2012). In order to segment the market, Disney Cruise Line has to develop a unique product which turns a cruise line experience into a â€Å"Disney experience†. As Disney has its characters, shows, and a private island, Castaway Key, Disney Cruise Line should position itself as a destination rather than just a travel mode. In addition, DisneyCruise Line should provide more package options which combine the existing travel resources, such as Disney resorts and Adventures by Disney, to offer more experiences to their customers. 4. 2 Distribution strategy The distribution mix is made up of all channels available between the firm and the target market that increase the probability of getting the product and the customer to each other (Shoemaker & Shaw, 2007). In other words, it is a mix of ways cus tomers purchase the product. Thus, where to sell the product to customers has become the most important question in this strategy.The target market of Disney Cruise Line is families which have been to Disney resorts and like the experiences. They usually have a high loyalty to the Disney Company. In this situation, direct marketing is the best strategy to use. Direct marketing refers to the techniques used to get costumers to make a purchase from home, office, or other nonretail setting (McDaniel, Lamb & Hair, 2007). This provides more opportunities for customers to purchase the product. In this case, Disney resorts and Disney theme parks can become channels through which Disney Cruise Line can sale its products.Furthermore, Disney companies can share the customer information and send out e-mails directly to their potential customers to create the motivation of booking their next trip with Disney Cruise Line. 4. 3 Communication strategy One of the proposed strategies that will assis t in the development of a niche market is to create a Disney loyalists rewards program. The development of a rewards program focuses on current customers rather than on potential customers or competition. This type of strategy is a form of relationship marketing, which is intended to establish, develop, and maintain successful relational exchanges (Morgan, 1994).This promotion targeting frequent customers will create communications between the firm and the market that increase the tangibility of the product/service mix, monitor consumer expectations, and persuade customers to purchase (Shoemaker & Shaw, 2007). A rewards program for the frequent customers of Disney will influence these consumers towards future business with the organization, creating a niche market. 5. 0 Conclusion In conclusion, it was found through the conduction of the situational analysis that Disney Cruise Line could not successfully compete with its major competitors based upon size alone.It is noted in the ana lysis that consumers within the cruise industry will often use ports as a deciding factor in determining their interests. Disney Cruise Line must counteract this problem by marketing to and creating a niche market for Disney loyalists. In doing so, the organization must focus on targeting previous Disney customers who are looking for another way to experience the Disney theme. This strategy is one that could be implemented within a 12 month time period, and serves as a strategic plan to counterbalance the lack of size and ports of the Disney Cruise organization. Reference list Archer, J. 2011). Seven ships for seven seas. Travel Weekly (UK), 5(Nov 2010), 14-16. Bart, J. , & USA, T. (n. d. ). President invites the world to visit. USA Today. Brady, E. H. , Paul D. S. , & Division of Vital Statistics. (2012). Recent trends in births and fertility rates through June 2011. NCHS Health E-Stat. Retrieved from http://www. cdc. gov Clancy, M. (2008). Cruisin' To exclusion: Commodity chains, the cruise Industry, and development in the Caribbean. Globalizations, 5(3), 405-418. Cruz, G. (2011, July). Disney Dream. Cruise Travel. (July/August 2011), 14-17. D'Emilio, F. (2012, February 8).Costa Concordia survivors to push for change in laws. USA Today. Retrieved from http://travel. usatoday. com/cruises/story/2012-02-08 Disney Cruise Line, (2012). Disney Cruise Line Fact Sheet 2011. Retrieved from http://disneycruise. disney. go. com Garcia,J. (2012, February 12). Disney sees big year ahead for cruise ships. Tourism and Travel. Huxley, L. (2008, May 16). Could the tide be turning for how cruise is sold?. Travel Trade Gazette UK & Ireland. p. 13. Jenkins, R. L. (1978). Family vacation decision-making. Journal of Travel Research 16(4):2- 7. Johnson, D. M. (1981). Disney world as structure and ymbol: Re-creation of America experience. Journal of Popular Culture, 15:1, 157-165 King, C. (2012). Hospitality & culinary arts. Boston, MA: Pearson Education Company. McDaniel, C. , La mb, C. W. , & Hair, J. F. (2007). Marketing Essentials. (5). Mason, OH: Thomson Higher Education Mena, H. (2011). Cruise industry overview 2011. Florida-Caribbean Cruise Association. Retrieved from http://www. f-cca. com Morgan, R. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20-38. Retrieved from http://www. jstor. org/stable/1252308 PEST. (2006). Collins Dictionary of Business.Retrieved from http://www. credoreference. com Pettigrew, S. (2011). Hearts and minds: children's experiences of Disney World. Consumption, Markets ; Culture,  14(2), 145-161. doi:10. 1080/10253866. 2011. 562016 Pike, J. (2012). 2012 Survival guide. Travel Agent,  339(9), 28-33. Scull, T. W. (2012). Cruising 2011. Cruise Travel, 33(4), 8-18. Shoemaker, S. , ; Shaw, M. (2007). Marketing Essentials in Hospitality and Tourism: Foundations and Practices. Boston, MA: Pearson Prentice Hall. Sloan, G. (2011, September 16). How to pick the perfect cruise. USA Today. Sun, X. , Jiao, Y. , ; Tian, P. (2011).Marketing research and revenue optimization for the cruise industry: A concise review. International Journal of Hospitality Management, 30(3), 746- 755. doi:10. 1016/j. ijhm. 2010. 11. 007 Watts, S. (1995). Walt Disney: Art and politics in the American century. Journal of American History, 82(1), 84-110. Weissmann, A. , ; Tunney, D. (2011). Disney Cruise Line adds New York, Seattle and Galveston homeports. Travel Weekly, 70(15), 6. Woodside, A. G. , ; Megehee, C. M. (2010). Advancing consumer behaviour theory in tourism via visual narrative art. International Journal of Tourism Research,  12(5), 418-431. Young, S. J. 2012). Cruise industry's wave season under way: Signs are encouraging, say travel agents. Travel Agent, 339(9), 8. Appendixes Appendix A – SWOT analysis Strengths| Weaknesses| 1. Owned and operated under the largest media and entertainment company in the world, Walt Disney. 2. Corporation employs over 150,000 people. 3. O perated under Disney’s well -established brand name. 4. The introduction of new, innovative ships. 5. Expansion to new ports and shipping destinations throughout the world. 6. Low turn over rate for employees. 7. Management is committed and confident in continuing promotions and attracting new customers. 8.Provides unique atmosphere that can not be replicated elsewhere. | 1. Limited range of target audience. 2. Customer perception of non-dimensional experience. 3. Already established and successful competition. 4. Resources needed to train employees to maintain exceptional service. | Opportunities| Threats| 1. Expansion into new markets internationally and domestically. 2. Addition of new ships can satisfy the rising demand. 3. New ship â€Å"Disney Fantasy† to debut in April. | 1. Demand may vary accordingly with environment. 2. Demand may vary seasonally and is weather permitting. 3. Public perception of cruise industry’s safety. . Expansion and growth of on-s hore resorts will decrease interest in cruise lines. 5. High competition within cruise line industry. 6. Social and ethnic groups protests against Disney brand. | Appendix B – Survey ————————————————- This is a survey designed to find out the target market and the consumer behavior of Disney Cruise Line. It may take you 5-10 minutes to complete the survey. Thank you for your cooperation Question Group A- Motivation 1. Are you interested in attending Disney Cruise Line? ?Yes ? No 2. Have you ever been to any Disney’s theme park? ?Yes ? No 3.Have you ever been to Disney Cruise Line? ?Yes ? No (Go to question 7 if your answer is NO) 4. How do you like the overall experience on Disney Cruise Line? (Choose one) Strongly dislike Some-what dislike Normal like strongly like ? ? ? ? ? 5. Rank how the following items were attractive to you on Disney Cruise Line? Choose one on each question, from 1 (very unattractive) to 5 (very attractive) Price of the ticket†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 2 3 4 5 Quality of the room†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 3 4 5 Quality of the Service†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 Taste of the food†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 2 3 4 5 Activities on the cruise†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 The destination of the trip†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 Show provided on the cruise†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 2 3 4 5 Disney’s Characters†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 Program for Children†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 2 3 4 5 Question Group B – Satisfaction 6. After your experience, how satisfied are you with the following items on Disney Cruise Line?Choose one for each question, from 1 (very unsatisfied) to 5 (very satisfied) Price of the ticket†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦. 1 2 3 4 5 Quality of the room†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 Quality of the Service†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 Taste of the food†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 2 3 4 5 Activities on the cruise†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 The destination of the trip†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 Show provided on the cruise†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 2 3 4 5 Disney’s Characters†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 Program for Children†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 2 3 4 5 Question Group C – Other cruise experience 7. Have you ever been to any other cruise line? ?Yes ? No 8. If answer to question 6 â€Å"Yes†, which cruise line did you take? (Circle one or more) ? Carnival ? Caribbean ? Celebrity ? Coasted ? Crystal ? Cunard ? Holland ? MSC ? Norwegian ? P & O ? Princess ? Regient ? Royal ? Other 9. Compared to the other cruises you have experienced, what are the 3 areas where you think Disney Cruise Line is better? Rank 1(Most favorite), 2(Second favorite), 3(third favorite) in the following items] ? Price ? Food ? Service ? Program for children ? Activit ies at the destination ? Show ? Room ? Characters ? Activities on cruise ? Other 10. Compared to the other cruises you have experienced, what are the 3 areas that you think Disney Cruise Line is worse? [Rank 1(Worst), 2(second worst), 3(third worst) in the following items] ? Price ? Food ? Service ? Program for children ? Activities at the destination ? Show ? Room ? Characters ?Activities on cruise ? Other Geographic questions 11. What is you gender? ? Male ? Female 12. What age group are you in? ?Under 12 ? 13-17 ? 18-24 ? 25-29 ?30-39 ? 40-49 ? 50-64 ? over 65 13. Which country are you resident in? ?The United States ? Other 14. What is your marriage situation? ?Single ? Married ? Divorced 15. How many children (under 18) are you live with in your family? ?None ? 1 ? 2 ? 3 ? More then 4 16. Who did you travel with on the cruise line? (Choose one or more) ? Alone ? Husband/Wife ?Son/Daughter ? Boyfriend/Girlfriend ? Parent(s) ? Friend(s) ? Colleague(s) ? Schoolmate(s) 17. Would yo u say your family’s total gross income for this calendar year will be? ?Under $30,000 ? $30,000-$49,999 ? $50,000-$99,999 ? $100,000 or more ————————————————- Congratulations! You have done all the questions, thank you again for your cooperation High Competitive Rivalry * Many competitors and industry continues to grow * Similar products offered between competitors * High satisfied customer loyalty Low Supplier Power * Oil price are hard to control Suppliers large corporations * Unique products and services * Ability to constantly change and adapt to times Low Threat of Substitution * Some substitution available for different for of vacation * Uniqueness of cruise industry Low Buyer Power * Increasing number of customers * High loyalty to Disney’s brand * Customers tend to be price sensitive Low Threat of New Entry * High barriers to entry * Economies of scal e * Demand and interest within industry is rising High Competitive Rivalry * Many competitors and industry continues to grow * Similar products offered between competitors High satisfied customer loyalty Low Supplier Power * Oil price are hard to control * Suppliers large corporations * Unique products and services * Ability to constantly change and adapt to times Low Threat of Substitution * Some substitution available for different for of vacation * Uniqueness of cruise industry Low Buyer Power * Increasing number of customers * High loyalty to Disney’s brand * Customers tend to be price sensitive Low Threat of New Entry * High barriers to entry * Economies of scale * Demand and interest within industry is rising Appendix C – Porter’s Five ForcesPolitical * The tourism policy has become more friendly to international tourists, especially to China and Brazil| Economic * Recovery from difficult 2008-2010 economic period * The cruise line industry are not really influenced by the recession| Social * Religious welfare groups protest against Disney for â€Å"offensive material† * Lifestyle trend of consumers rather onshore vacation rather than overseas * Customers opinions of weather or not the cruise industry provides a safe vacation * Public perception of Cruise Lines from social media, including propaganda of sinking ships. Technological * New technological advancement on features for vessels * Overall, 19 new vessels for 2012 include latest technology from competitors * Online booking and advancements in technological travel agencies * â€Å"Virtual Porthole† in all inside staterooms| Appendix D – PEST analysis Appendix E – Competitor map Carnival ? Low Price| ? Disney ? Norwegian ? Royal Caribbean High Price| Coasted ? MSC| ? Cunard ? Princess ? Celebrty ? Holland Regient ? ? P & O Crystal ? | Family Oriented Package Family Oriented Package Characters Unique experience Low Price Different region Program for ki ds Characters Unique experience Low Price Different region Program for kids Appendix F – Competitor footprint